Youtube will allow your content creators to promote and sell products during collaborative live broadcasts of two channels to create a single flow of live purchases.
In July 2021, the Google-owned streaming content platform began piloting a feature that allowed viewers to purchase products directly from live streamed videos.
The platform announced that at the end of this year it will expand its online purchase options during broadcasts.s, enabling collaborative direct through two different channels, as detailed in his blog.
In this way it is expected to unite the audiences of two different content creators, create “meaningful connections” between them and facilitate product discovery and purchase options.
In addition, the site will implement a new feature that can redirect viewers of those content creators or their live shows to the channel of one of the brands with which it collaborates and encourage purchases.
It should be remembered that YouTube already advanced collaborative broadcasts last February, a function with which it intends to make live broadcasts more interactive for its audiences.
The Super Thanks, another way to monetize content
Another of the initiatives carried out by the company to contribute to the economic growth of creators is the function Super thanks, Available since last year. This tool, like Super Chat and Super Stickers, allows creators to earn money and, at the same time, build ties with users.
Super Thank You is now available to all eligible YouTube Partner Program (YPP) creators in any of the 68 locations that have this feature operational.
How it works Super Thank you
Fans who watch YouTube videos can buy Super thanks of different values ranging between 2 and 50 dollars (or the equivalent amount in local currency), to show their appreciation and support for their creators.
YouTubers will see a GIF directly on the channel video along with a comment highlighting their purchase. Users can customize their Super Thank you comment.
Creators can enable Super Thanks by logging into YouTube Studio for a new revenue stream.
