Tech News

YouTube will certify channels that talk about health issues

The platform will verify the channels that make health content to endorse their videos to the public.

Youtube continues to strengthen its policies regarding health issues that are uploaded to the platform. The video app announced that content creators on this topic can now request verification to have a tag.

[article_mb_code]

This was a process that was created last year for official institutions such as public health departments, educational entities, hospitals, and professionals. However, now any independent creator can access the certification that will give them the guarantee of having “trusted content”.

“At YouTube, we are committed to connecting viewers with health content from authoritative sources. As our health features grow, we look to expand the types of health sources that are used in some of our health features.

The platform will verify the channels that make health content to endorse their videos to the public.
The platform will verify the channels that make health content to endorse their videos to the public.

YouTube Verification

[article_mb_code]

For all this process the application of Google It will have the support of organizations such as Council of Medical Specialty Societies (CMSS), the National Academy of Medicine (NAM), and the World Health Organization (WHO).

Those who want to do it must meet a series of requirements, in addition to being in United States and Germanywhich are the first countries in which this plan began, and they hope to take it to more places in the future.

[article_mb_code]

The minimum requirements that must be met are:

– Have a health professional license: nurse, doctor, psychologist, social worker or therapist.

– Have more than 2000 valid public viewing hours in the last 12 months

– Focus mainly on covering health information

– Have no active Community Guidelines warnings

– Comply with the Health Information Exchange Principles established by the organizations that support the program.

[article_mb_code]
The platform will verify the channels that make health content to endorse their videos to the public.
The platform will verify the channels that make health content to endorse their videos to the public.

This process is available to both independent creators who work alone or who are an organization. The request can be made through health.youtube/ and the verification can take between one to two months, so the certification will not begin to appear on the channel until the beginning of 2023.

Youtube warns that those who make the request will be constantly reviewed to verify that they continue to meet the requirements, otherwise the verification could be removed or they could not be chosen.

Another strategy to combat disinformation

Youtube formed a health team to deal with videos with false or inaccurate content, which an investigation by the Imperial College London revealed in 2021.

Garth Graham is the director of this application program and told details of how they are coping to combat this fake news, using personal stories as an example for those seeking information about a disease.

With a plan, the platform wants to answer user questions about health issues.
With a plan, the platform wants to answer user questions about health issues.

In addition to having to deal with not posting fake content, the app must also stop its spread, especially considering what the pandemic, coronavirus, and vaccines have meant. A moment in which there were many questions and doubts about the situation, especially in the face of decisions by governments, who also had to learn along the way.

All this in a context in which health entities did not have the space to answer these questions and social networks offered a more direct response, at the cost of finding false positions, conspiracies and others.

So, taking that example, they began the work of building tools that would give people information and at the same time be real, with cases of people living with illnesses.

In this way, they designed a format for patients to tell their story, while a doctor was validating the information and then creating the final product, with which it allows them to be closer and overcome barriers such as reading and understanding medical concepts.

A path that allowed them to understand the need to answer questions, because the elimination of false content is not enough.

Back to top button