The game expands. Youtube has announced new forms of monetization for video creators that have paid more than USD$50 billion in the last three years. However, the new approach is close to short YouTube videos called Shorts.
The CEO of YouTube, Susan Wojcicki, said at the Made on YouTube event where TechMarkup was, that the YouTube Partner Program (YPP) o the monetization system, will be expanded in order to include more creators in the program and recommended new ways to earn income through Shorts, the YouTube option of short videos.
With this announcement, YouTube seeks to connect with the diversity of the platform’s growing community of creators and empower its more than 2 million creators to monetize any form of creativity. Creators focused on short films can apply for the YouTube Partner Program if they reach the top of 1000 subscribers Y 10 million views in 90 days.
On the other hand, it is thinking of those who are just starting out. For them, YouTube will introduce a new YPP tier with lower requirements that will offer earlier access to YouTube features. Fan Funding What Super Thanks, Super Chat, Super Stickers Y channel memberships.
YouTube launches Creator Music
In addition to the announcement that YouTube will begin monetizing short videos and renewing its Affiliate Program, the company today also announced a new offer for creators who use music to support their videos: creatormusic, currently in beta version.
This new destination will have a huge catalog of songs that creators can explore, search and buy, with the music rights terms explained in layman’s terms so they can understand the cost.
They can also choose tracks with a new revenue sharing option, where creators and music rights holders monetize their content.
With Creator Music, YouTube also simplifies the sometimes complicated process of finding backing songs for a creator’s video content.
“Creators have told us, time and time again, that finding the right song isn’t the hard part. It’s actually figuring out how to license it.” Amjad Hanif, Vice President of Creator Products at YouTube.
How Creator Music will work
As explained at the event, when a creator generally uses a song that they don’t own, they must return all advertising revenue to the music licensee. This means that commercial music will not normally be used in YouTube videos, something the company’s new product aims to change.
Rather than transfer the proceeds to the copyright holder, you can buy Creator Music tracks directly, or on the other hand, will involve a revenue sharing agreement.
With the former, creators purchase a license that specifies terms and fees. In the latter case, the creators will share a portion of their revenue with the artists and musicians, but there will be no upfront costs to access the songs.
“Music can enhance that emotional connection between artists, creators and all of their fans, and we want to strengthen this by giving creators more options to work with, while also helping artists meet fans where they already are. : right here on YouTube,” Hanif added.
To use this new resource, creators can search for the songs they have in mind or they can search based on the budget they have set for the project.
The service gives them a way to access a broader catalog of popular music, rather than being limited to a music store or having no music at all, as is often the case, especially with smaller creators, who cannot afford the luxury of using music in your video.
When will these news be available?
On the one hand, the monetization in the Shorts will take effect in January 2023. On the other hand, YouTube says that Creator Music is in beta testing and will be released in the US at the end of September.
The service currently works with independent partners such as Empire, Believe, Downtown and Merlin. However, the company did not say whether or when it will include key tags.
