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YouTube Shorts will have a new function for online purchases

Content creators will be able to benefit from a percentage of the income produced by sales

The short video platform of Youtubeknown as youtube shortswill introduce a new feature aimed at the experience of e-commerce for users within the social network of Google and which content creators will have access to.

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According to the Financial Times, the plan Youtube is to introduce this function, similar to the one you plan to incorporate TikTok in its application, to compete in the sector of the electronic commerce. The medium also indicates that the launch of the new function within the platform would take place in the year 2023although no particular month has been reported.

Starting next year, creators will be able to continue charging a commission from the Four. Five % of the income generated from inserting advertising in its content and, in addition to this form of monetizationusers will have another way of income available.

YouTube Shorts will have an affiliation system that will allow selected content creators to receive a percentage of income generated by the promotion of their products.
YouTube Shorts will have an affiliation system that will allow selected content creators to receive a percentage of income generated by the promotion of their products.
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To incorporate into e-commerce inside the platform, youtube shorts will have a paid membership system that will allow content creators of USA who are selected receive a percentage of income generated by the promotion of their products.

Meanwhile, in India, Brazil, Canada and Australia in addition to USAcontent creators will be allowed to insert external links so that your audience can make the online shopping on third party pages.

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According to Michael Martin, general manager of YouTube Shopping, this new e-commerce system within the video application is a sponsorship model. In addition, he told the Financial Times that the goal of the platform is “to get into the best monetization opportunities for creators in the market”.

The TikTok project with electronic commerce

Although the platform Youtube have a project similar to the application of Byte Dance, the way in which both are intended to be applied is totally different. While Google you want to incorporate purchases in external links, TikTok look for them to be made as integrated purchases within the application.

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TikTok intends to become a super app that includes services like online shopping and mobile games. REUTERS/Dado Ruvic/Illustration/File Photo
TikTok intends to become a super app that includes services like online shopping and mobile games. REUTERS/Dado Ruvic/Illustration/File Photo

Although the Chinese video platform has not incorporated a tab dedicated to online purchases without leaving its appdoes have a collaboration with the website of Shopifywhich serves as an intermediary between stores and clients. In addition, it has begun the search for professionals with the necessary skills to manage a supply chain and a network of warehouses as it does amazon currently.

However, what the platform could do TikTok is to enable a dedicated tab live shopping during the year-end holidays. This would be the right reason to put your warehouse system to the test.

Shopify has partnered with TikTok to promote e-commerce on the social network
Shopify has partnered with TikTok to promote e-commerce on the social network

The function would not be enabled for everyone as they remain in the development phase, but it is known that it will be limited to some territories, including the United Kingdom, Indonesia and seven other countries in Southeast Asia, in addition to the United States, where they are located. e-commerce warehouses as stated in one of the platform’s posts at work LinkedIn.

On the other hand, the e-commerce it will not be the only bet of Byte Dance to develop new functions within the application, since it has also been included within the possibilities to include a tab dedicated to the mobile gamesalthough unlike the sales function, this has not yet been included in any part of the characteristics of the platform.

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