Short videos are the latest social media sensation, and it’s hard to find platforms that aren’t betting on the genre. In the midst of this, YouTube claims that 1.5 billion users logged into the platform are watching Youtube Shorts per month. The number is significant, considering the 2 billion logged-in users who attend the network every month in a TechCrunch survey.
The modality was launched in 2020 on YouTube, and more recently the platform has given bonuses to creators who bet on it, in the style of TikTok. According to Google, in April, the Shorts already accumulated 30 billion daily viewsencouraging creators to bet on multiple formats.
Last year, YouTube launched a $100 million Shorts incentive fund that paid creators up to $10,000 a month when they made popular videos. Values vary depending on viewer engagement and location.
But, unlike common videos, Shorts require different ways of inserting ads, since simply placing them before or after all content is not the ideal recipe for the dynamism of the format — even though their insertion, in May of this year, was an important step, according to YouTube.
“We are experiencing a slight headwind in revenue growth as Shorts views grow as a percentage of total YouTube time,” said Ruth Porat, Alphabet’s CFO, in April. “We are testing monetization in shorts, and early feedback and results from advertisers are encouraging.”
And you, do you like YouTube Shorts? Leave your impressions!