The future is in vertical video and everyone wants at least a piece of the pie. TikTok, Snapchat, Goal Y Youtube they are heavy hitters, some with some form of monetization and some without. YouTube is now on board with its plan to pay creators to create vertical video formats known as ‘Shorts’ on the platform.
The vertical video format is currently so powerful that, according to YouTube, more than 30 billion daily views. Specifically about the video giant, there are already more than 1,500 million users who consume vertical video in ‘Shorts’ every month.
Specifically, on Tuesday, September 20, YouTube announced that from 2023, short video creators will be able to join the partner program and start monetizing your Shorts content. Thus, the subsidiary Google aims to reward creativity on its platform and, let’s say in passing, encourage the use of this format.
Shorts creators will get 45% of ad revenue
Previously, the Partner Program required creators to have 1,000+ subscribers and 4,000 watch hours in the past year to use it. However, Shorts creators can now join the program if they have at least 10 million visits in the last 90 days.
Traditional video creators get 55% of their ad revenue from their videos, but the figure for short video creators is slightly lower, but still significant: Four. Five%. In addition, this amount is higher than that offered on other platforms.
How to put an ad on YouTube Shorts
As for the mechanics, ads are placed between videos in the feed, and every month they add and divide their income. On the one hand they reward authors, and on the other hand they cover music licenses. That way, creators can also use the music they want to enhance their videos without worrying about licenses.
The concept is the same as in long YouTube videos: in the recorded video to be uploaded to the ‘Shorts’ section, the ads that you want to show are placed on the timeline.
The difference is that YouTube will then take care of putting them between Short and Short (so as not to fill users with 10-second ads in 30, 40, 50 or 60-second Shorts, wasting their time and patience).
So what about monetizing short videos on Instagram and TikTok?
If the popularity of the shorts was already a fact, this decision will only increase their reputation and improve their creation.
On the one hand, in terms of rewarding creators of short videos, YouTube differs from other platforms such as TikTokbecause it has not yet introduced some kind of solid program to regulate this aspect.
While it is true that TikTok has started to experiment with ad exchange formulas, they are more focused on advertisers than creators. Only 4% of the videos on this network can be monetized through the TikTok Pulse program.
On the other hand, in the case of reels from Instagram, so far there don’t seem to be clear rules on how the advertisements placed in the Reels correspond with the number of followers.
Instagram is known to have a bonus program called Reel Play that allows you to earn money for the number of reproductions of the Reels; the more views you get, the more money you can earn (similar to long YouTube videos).
Instagram offers more earnings for first views to boost progress. The user must keep track of the progress in the panel for professionals and, once you’ve earned at least $100, you can withdraw the money and continue participating in the program.