Youtube announced the launch of a new feature that allows users around the world to know in advance the most played parts of a video and access them directly.
The platform is looking for new ways to capture and hold the attention of its viewers. For this reason, they announced new features on their blog to make their content more accessible.
The main novelty announced by the company allows its users to preview the most popular parts of the content found on the platform. For that, it uses a graph that determines the frequency with which other users viewed said segment.
With this tool, users will be able to find and access specific points in the clip directly, instead of having to scroll through the entire content to find it.
this option It was present in both the mobile and desktop versions, only for YouTube Premium customers, and the novelty is that it has now reached everyone.
On the other hand, YouTube also announced a function that, under the name single-loop, allows you to play a certain video in a loop. This option is included in the player and is also available for desktop, iOS and Android versions.
The service also recalled that there is the possibility of dividing its contents into chapters. This feature was released in May 2020 and has since been implemented in more than 20 million videos.
In addition, the platform recommended content creators to add chapters to their own clips, especially if they are long. According to YouTube data, this division increases the average viewing time.
In addition, the platform announced an experiment that it will carry out among its subscribers of the paid version, YouTube Premium, which will allow them to “search for the exact moment of a video they want to watch.”
Finally, heThe company also anticipated that it will soon begin testing a new function that will allow users to access information about content when they are in full screen mode.
Quick action buttons will be added so that users can comment, share, like or add a video to their playlist with this mode.
YouTube will allow its content creators to promote and sell products during two-channel collaborative live broadcasts to create a single live shopping stream.
Monetization options are added for creators
The platform also announced that later this year it will expand its online shopping options during broadcasts. Within the framework of this expansion, it will allow acquisitions to be made in collaborative directs through two different channels.
That is, it will enable the option for creators to co-host during live shopping streams.
Likewise, the platform will implement a new function that can redirect the viewers of said content creators or their direct ones to the channel of one of the brands with which it collaborates and encourage purchases.
Update on Google TV
google tvfor its part, began to deploy an update, which includes the redesign of its interface and adds a feed of Featuredas well as other novelties focused on the reorganization of certain sections.
The company replaced its video content app Google Play Movies on Google TV at the end of September last year, when it ceased to appear in Play Store.
In addition to the section FeaturedAs part of this redesign, the Google TV app replaces the Home button with the For you option, which is now in second position in the bottom bar of the application interface.
Likewise, the Movies and Series tabs were removed, which are no longer supported in the Google Play app, as announced by the technology company at the end of last March.
Instead, shortcuts to these category suggestions have been enabled at the bottom of the home screen.
The other section that this update introduces is Shopa section of the app where you can buy, rent and watch movies and shows on Android devices and tablets.
Finally, both the Library button and watch listthe function with which the user can mark those movies or television series that they have already seen or want to see, were integrated into the section Your things.