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WordPress automatically disable Google FLoc Ad Tracking on websites

Wordpress disbales google floc, how to disable google floc, what is google floc ad tarcking, disadvantages of google floc ad tracking

When WordPress sees technology as a security issue, it will disable Google FLoc and by default disable it on websites created with its content management system. It is the most important content management system for creating web pages on the market.

Google FLoC is still in the headlines and waiting for us. If you don’t know what’s going on, please comment that this is a new tracking mechanism, and the internet giant hopes to use it to open the pages of controversial third parties. Advertising cookies on the Internet (and worse still), once blocked by more and more browsers, add-ons or search engines, will suffer fatal damage.

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Related:

DuckDuckGo Chrome extension will protect you from Google’s ad-tracking tech


Google promises that by monitoring group-level activities rather than individual-level activities. FLoC will be more secure and private so that it can continue to serve specialized advertising. WordPress disables Google Floc beacuse privacy advocacy groups disagree and have reached a consensus that this new tracking technology will replace one privacy risk with another. They noted that Federal Army leaders criticized and warned that “the use of behavioral advertising. It includes discriminatory and predatory targeting, increases non-privacy risks.”

Which browsers are against Google FLoc?

Competitors of Google are not satisfied either. Search engines like DuckDuckGo and browsers like Vivaldi and Brave have announced that they will block this tracking mechanism. It may be either directly or by providing tools to users.

How WordPress will disable Google FLoc?

WordPress, The world’s largest content management system takes this technology as a security problem and announced that it will also block it. The code you can see below will allow the blogging platform to issue HTTP request headers to tell the browser where to run the website and disable Google FLoc.

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function disable_floc($headers) {
$headers[‘Permissions-Policy’] = ‘interest-cohort=()’;
return $headers;}
add_filter(‘wp_headers’, ‘disable_floc’);

WordPress disables Google Floc with a concern that creator who doesn’t understand this new tracking technology will automatically select it without fully understanding what it requires. Therefore, it is locked by default. The platform also said that they will add a setting to allow administrators to control whether they allow Google FLoC.

It is expected that the code above will release in WordPress 5.8. This new version of WordPress will be released in July 2021.

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Article Source: Techbuzz

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