With a great celebration and surrounded by family and friends, Wanda Nara launched her makeup line in the United StatesAfter opening a store in Buenos Aires, now the businesswoman is looking to settle abroad and held an event to announce the opening of her online store in Miami . All images from the launch

Wanda Nara was in Buenos Aires a few days ago in recent days but soon had to leave for the United States. The businesswoman had arrived in the country to start the recordings of Who is the mask? However, his time in Argentina did not last long as he quickly repacked his bags.

The chosen destination was Miami, on a trip that had been planned for a long time and that had been scheduled with the production of the Telefé reality show to be absent for a couple of days from the scheduled filming. This led to a restructuring of the agenda.

Wanda Nara did not travel for one of her usual pleasure trips but for business, and the influencer managed to fulfill one of her great dreams: she opened one of her cosmetics stores on the streets of Miami. The launch was in the last hours and during these days he dedicated himself to touring the offices, visiting the warehouse and finalizing details prior to the big event.

From her husband Mauro Icardi, her daughters and her sister Zaira, to her great friends and celebrities who supported Nara on such a special day. to the businesswoman she was noted to be very happy at the inauguration of her firm’s virtual store in the United States.

Wanda Cosmetics was born from her passion for make up and personal care. To give it shape, first, he was interested in every pre-production detail (from the creative and technical processes to the presentation of the products), he put himself “on his shoulder” in the brand’s assembly, starred in the launch campaign and finally, in May 2021, opened the online store. Seven months later, the first store was opened in Buenos Aires with a convening event that exceeded all expectations.

Wanda’s plan is ambitious: she dreams that every woman on this earth can use lipsticks, foundations, bb cream, compact powders, shadows, concealers and facial creams, among other things, that she herself devised with her own beauty routine in mind, guaranteeing the best quality at an affordable price. .

The first step is taken with the arrival abroad. So there was a big party. It happened on September 1st at the Amalia restaurant at the Lennox Hotel, in Miami Beach. The decision to launch in this city was mainly strategic.

“It is the gateway to the American market, establishing itself in one of the most cosmopolitan cities in the world”Wanda said. And she added: “Many nationalities come together here, especially Latinos, and it is a guaranteed destination for tourism.”

This is a first bet and the expansion in other locations is projected in the short term. “This launch is a success for us as a brand and as a company. Having the opportunity to present our proposal online in the United States just a year and a half after the official launch of the brand in Argentina, it is a great growth, a good omen. I hope to soon be announcing openings in some of my favorite capitals in the world. Now, we are going to enjoy this big step! ”, She closed through a statement released by the agency Koffie Agencyresponsible for carrying out the entire event.