It is increasingly important for organizations to change their culture and processes to focus on the people because it allows you to focus on creating better experiences, products and services for customers, employees and the entire ecosystem with which they work by integrating computing into the cloud and artificial intelligence.
“Today’s decisions and investment leaders will determine tomorrow’s opportunities. Peruvian companies are increasingly aware of the need to involve customers in the decision. If it is possible to articulate technology, talent and the ecosystem, the result will be the progress of all. We must take advantage of the accelerated digital transformation of recent years, ”he assured TechMarkup Alvaro Santa MariaGeneral Manager of IBM Peru.
Peru follows the same pattern or the same challenges as other countries. “There are five trends that must be worked on in companies to promote the digital transformation of their clients”. Therefore, these five trends have been collected that organizations must adopt to achieve a competitive advantage and long-term success:
1. State-of-the-art technologies
“You have to take advantage of the different opportunities instead of staying in your comfort zone.” Rather than developing individual innovation measures, leaders need to focus on implementing integrated systems that transform business models.
In this context, taking risks pays off for policy adoption. new technologies. “Companies with a fault-tolerant culture achieved 10% revenue growth. In addition, those who invested in ecosystems and open innovation received an average benefit of 40%”, he mentions Santa Maria.
For example, according to data provided by the manager on the AI, 28% of companies in Peru they are already implementing this technology growing at a rate of 11% year on year.
2. Cybersecurity and zero trust
“Without security, organizations are like a house of cards,” says the General Manager. Technologies, platforms and ecosystems based on the cloud they improve agility and innovation, but if not managed well, they can expose that security. “70% of organizations have difficulty protecting data across multiple clouds and on-premises environments,” he adds.
In the digital age, combining the right strategies and technologies with a focus on zero trust it is key to achieving better business results, thus detecting and mitigating security breaches faster to protect assets, customers and reputation.
He also stated that this year is the first time that Peru comes in third place in Latin America among the countries that most cyber attacks They have received. The first was Brazilthe second was Mexico and the third is, as mentioned, Peru.
Álvaro believes that Peru has a very big challenge in terms of this cybersecurity issue, because although there are economies that are larger than Peru’s (such as Colombia or Argentina), “it is not a ranking in which any country would like to be”.
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3. Know how to retain staff talent
Companies that fail to meet the needs of their employees may succumb to the “war for talent” and be left unsatisfied.
The economic impact of Latin America could reach USD 35 billion by the end of 2022 due to the lack of technical and digital skills in all industrial sectors
4. Sustainable development
CEOs say sustainability is one of their top priorities in the next 2-3 years, and 54% of consumers are willing to pay a higher price for green products.
“Slightly less than half of consumers say they trust companies’ sustainability propositions, and more than three-quarters of this group do their own research before making a purchase decision,” he confirms. Santa Maria.
Furthermore, according to Alvaro, there are IBM studies that show that more than 50% of consumers in Peru They are willing to pay slightly more for certain products, as long as they do not have a negative impact on the environment.
5. The concept of a good digital ecosystem
Finally, it is known that the vision of the ecosystem has grown exponentially in recent years. More than ever, open innovation drives collaboration and co-creation to meet the new needs of consumers, who are increasingly demanding.
Valuing collective intelligence and expanding the limits of the organization itself is key to achieving this goal, “allowing them to respond to the challenges they face today with rapid and disruptive changes.”
Last but least, it is important to learn how to create a ecosystem of products and services with a complete experience for users through a single contact. “In this way, the user/consumer can be more satisfied and find what they are looking for without having to change their contact, store, portal, app, etc.”
Change and decay are continuous processes. Companies need to take risks, learn from their failures, and find combinations of technologies, strategies, and people that help them move forward. “Investing today can mean opportunities to face the future and, without a doubt, be in a better position to take advantage of the positive changes that digital transformation brings,” he concludes. Santa Maria.