Why divorces increase in January and users of dating apps for married people rise

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Couples seek to be unfaithful on dating apps after the end of the year holidays. (Photo: Freepick)

Once the Christmas celebrations are over and due to the arrival of the new Yearcouples can present some trend to separate or even to initiate the legal procedures for the divorce of a marriage, according to the data collected by the app dating Ashley Madison.

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This platform, which is aimed at men and women married who are looking for a casual flingpresents an increase in its users after December.

According to Christoph Kraemer, Ashley Madison’s Executive Director for Latin America, “a lot of people come from spending a lot of time with family, spending a lot, running a lot, and sometimes this reveals some cracks in their monogamous relationships”.

During the first days of January, especially the first working Monday of every year, it is known as the “divorce day” due to the increase in requests for dissolution of marriage being submitted by men and women who no longer wish to be in a monogamous relationship within the marriage with their partners.

Ashley Madison’s app encourages people to have partners outside of marriage. (Ashley Madison)

Over a third (35%) of Ashley Madison client members indicate that the increase in divorces during these dates is because “there is no longer a need to pretend that you are happy once the Vacations”.

In addition, around 25% of them believe that the vacation period for reasons of parties end of the year allows people to realize how unhappy they are within their marriages either monogamous relationships.

The dating app for married considers that most of the people who decide to use their services divide their time during the Christmas holidays between your spouse and the additional partner they have to be infidels.

Similarly, with divorce or without it, points out that people who are in the habit of not being monogamous behind their backs couples they will want to increase the number of like-minded people with whom to associate.

The routine as a couple is the main reason that leads a person to download an online dating platform. REUTERS/Andrew Kelly

According to Web page of the app of dating, members who are part of your clients have partners on their own but want to have some additional bond with other people and even establish relationships based on the polyamory and non-exclusivity.

The platform claims that it can offer a place virtual in common in which people can find others who share common interests and tastes discreetly and without revealing their identity with others so as not to go against the interests of others users who want to have a casual encounter without the expectation of a long-term relationship.

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