The CES in Las Vegas It is the opportunity for great stars of popular culture to get closer to technology and as well as paula abdul was in an ad for smart glasses, arnold schwarzenegger was part of an ad bmw that points to the future of the automotive industry.
The actor and former governor of the state of California accompanied the CEO of the company, Oliver Zipse to show the world the project Deea technology that will begin to be implemented soon in the brand’s cars and that adds intelligent functions to adapt to the driver.
“With Dee we are showing what is possible when hardware and software merge. In this way, we can exploit the full potential of digitization to transform the car into a smart companion. That is the future for automobile manufacturers: the fusion of the virtual experience with the true pleasure of driving”, stated the manager in the presentation.
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What is this new technology about?
schwarzenegger He was not alone, because other film and television icons were also on stage in the announcement: herby Y Kittwo cars that are part of the history of culture, along with david hasseloffanother actor from the 80s.
The idea of having them there was to associate the concept that the German company wants to promote to make the vehicle a human companion and for that the system i Vision Dee uses artificial intelligence to learn from the owner’s activities and driving.
With that, it will begin to offer options and services such as routes on maps, notices, information on places of interest and recently visited, among other features.
The company not only wants the system to respond to the driver’s requests, but also to anticipate their needs. One of the functions to achieve this is to use the windshield as a screen to deliver data and information more frontally.
In addition to driving-related topics, the assistant will provide occupants with suggestions for entertainment, news, calendars and access to social networks.
“The intelligent vehicle becomes a companion for people beyond the streets and into the virtual world. Like a best friend who can be trusted, who is never short of good advice, ”says the German company.
The arrival of this technology is initially projected for the models of the NEW KLASSEfrom 2025.
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The car changes color and projects content
Two more were added to this announcement. one is the Mixed Reality Slider, which is a technology that allows multimedia content to be displayed on the vehicle’s headlights. The information that comes out there is related to driving, being a communication system with lights, graphics and sounds to show facial expressions.
On the other hand, it is iX Flow with E Ink that allows to modify the color of the chassis of the car in several shades and with different designs that the driver chooses, that adapt to climatic conditions or that adapt to a certain function.
“Digital experiences will not be limited to screens in the future. There will be more and more fusion of the real and the virtual, and with this technology we are bringing the body of the car to life,” he said. Frank Webermember of the company’s development board of directors.