Android

WhatsApp Business: app highlights features and benefits for small businesses

O Whatsapp is the most used messenger in Europe, with a presence in 99% of smartphones in the country. However, many merchants still ignore the business function of the application and stop using tools that can facilitate customer service.

To try to attract these small businesses, the platform highlighted some of the benefits that WhatsApp Business provides. The initiative was carried out in partnership with the company Mutant, which specializes in business evolution.


The first argument is the ease of use that the app provides through a simple interface. Another point highlighted is the optimization of assistance through automatic messages, quick responses and other resources.

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WhatsApp Business even allows you to connect multiple devices to the official number simultaneously. The product can be used on cell phones and PCs, and also has functions for transferring calls, pre-programmed interactions and more.

The product’s administrative interface was the third argument used. The platform offers service agent access, performance and metrics visualization, contact list management and active message triggering.

You chatbots are also very interesting, they can initiate a conversation, take objective actions and triage for referral according to the most appropriate department for the client’s need.

Last but not least, WhatsApp Business cited its security features. The platform is 100% in the cloud and prepared to offer its features remotely over the internet, which also facilitates the logistics of use.

>#wrapperApp {-webkit-box-shadow: 0px 0px 5px 1px rgba(0,0,0,0.23);-moz-box-shadow: 0px 0px 5px 1px rgba(0,0,0,0.23);box- shadow: 0px 0px 5px 1px rgba(0,0,0,0.23);padding: 5px;background-color: white;display: flex;height:155px;}#appImage {width: 25%;} #appLogo {width: 154px;height: 154px;}#appDetails {flex-grow: 1;padding-left:1px;}#name {font-size:150%;}#price, #developer, #size {font-size:80%; }#links{flex-grow: 1;padding-left:50px;}.lojaImg {width: 35px;height: 35px;margin-right:3px;vertical-align:middle;}.lojaImgWindows {width: 27px;height: 27px;margin-left:3px;padding-right:6px;vertical-align:middle;}.lojasdivs {margin: 5px;margin-bottom:10px;}.lojalinkmobile {margin-right: 6px;}.lojas {margin- right:6px;margin-top:1px;}#lojasmobile{display:none;} @media only screen and (max-device-width: 480px) { #wrapperApp {height:auto;}#appDetalhes {padding-left:42px ;}#lojasmobile {display:block;}#lojalinkmobile {font-size:85%}#nome {pading-bottom:4px;margin-bottom:4px;font-size:110%;}#p reco, #developer, #size {display:none;}.lojas{display:none;}.lojaImg {width: 19px;height: 19px;}.lojaImgWindows{width: 19px;height: 17px;}#appLogo {width: 115px;height: 125px;} }

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