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What measures are being taken in social networks for the presidential elections in Colombia

Kwai takes action for the 2022 Colombian elections. (photo: Composition/Jose Arana)
Kwai takes action for the 2022 Colombian elections. (photo: Composition/Jose Arana)

Recently, kuwaione of the most used platforms today in Colombia, decided to work to prevent disinformation related to the presidential election in the country. To do this, the apps has designed a electoral politics that the platform will seek to promote and regulate the behavior of users on the network.

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”At Kwai we are aware of the responsibility we have with the millions of active users on our platform, for this reason we signed an alliance with the National Electoral Council to combat disinformation and, recently, we defined a series of rules to carry content and information verified to Colombians in times of elections”, affirmed Gustavo Vargas, Director of Communications and Public Relations of Kwai for Latin America.

In turn, the platform says that this is one of the many initiatives it is working on to benefit users. Its purpose, on this occasion, is to promote democracy and guarantee citizens’ access to truthful information.

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Similarly, Vargas affirmed that “in Kwai we have a digital ethical commitment with our users and with Colombians in general, That is why we reiterate the need to combat disinformation and false content, in order to preserve democratic debate in electoral processes.”

What Kwai is doing to moderate fake news during elections

First, Kwai signed an alliance with the National Electoral Council (CNE) of Colombia in which they committed to work together to strengthen the verification of electoral news and data.

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With this alliance, processes have been developed that allow publicize official information and help people to distinguish whether content may be ‘fake news’. Likewise, they can also file complaints about possible disinformation through the platform.

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Fake news on social networks and the internet. (photo: Shutterstock)
Fake news on social networks and the internet. (photo: Shutterstock)

To further specify its commitment to the country, the application created a specific algorithm for the presidential elections in Colombia with local keywords to detect videos that have false content.

It should be noted that this strategy was designed specifically for Colombia and has made it possible to implement this reduction honestly and effectively. The social network also announced The Empty Chair as a verifier of authenticity, to identify false content that could spread and misinform voters.

On the other hand, from the company they guarantee that users must look for information from verified profiles. In fact, there are two officially verified organization accounts: the National Registry, @Registraduria, and the National Electoral Council, @cne_colombia.

Elections 2022 in Colombia. (photo: Foros Semana)
Elections 2022 in Colombia. (photo: Foros Semana)

Kwai measures to prevent the spread of false information

1. Watch the full video

Showing shocking information in the first few seconds of a video is an iterative strategy to capture the attention of Internet users, who often do not pay attention to the content that is provided at the beginning, which can be exaggerated or out of context.

Watching the full video gives you a broad and specific view of the news.

2. You have to be guided by the information published by verified organizations

As mentioned in previous paragraphs, there are two accounts on the platform that voters can consult with complete confidence: the National Registry, @Registraduria, and the National Electoral Council, @cne_colombia.

Additionally, there are also testimonials from various presidential candidates featured on the card.

3. Never replicate information if you are not 100% sure of its veracity

It is human to make mistakes, it is usual for people to share videos with fake news.

The important thing is to apply the previous tips so that you do not become a disseminator of this ‘news’.

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