Elon Musk I buy Twitter and the decisions came immediately. Layoffs and new ideas are already in progress, with the aim of consolidating the social network. One of the proposals that is being organized is the return of Vine.
Over the weekend, the billionaire asked on his account if his followers wanted to have that application back. The response was positive from users and according to reports Axiosthe businessman has already made the decision to start the comeback plan.
The media assures that a group of engineers has already received the order to begin the recovery process and that the return could take place this year, although there are two months left.
What is Vine
This is an application that was born in June 2012 and was later bought by Twitter in October of that same year. However, in 2017 it was shut down and there was never any talk of a comeback until now.
Its function is to create short videos, initially to publish them on other platforms such as Facebook and Twitter. The duration of this content was six seconds, which could be recorded in sequence or add interleaved images.
Texts and labels could also be added, so it was a format very similar to what Reels or TikTok are today, but which was created 10 years ago and designed to be taken to other applications, and not so much on the web itself.
This platform also offered the option to embed the content in pages, which made it very functional for the media and for brands, creating different formats than the ones that existed at that time.
However, its closure occurred after the application could not become a profitable tool.
Why does Musk want her back?
Twitter is in a time of change and need to call new users. The novelties will be something common in the short term and that is why it is opportune to point to the formats that today set the pace of social networks: short videos.
It is logical that by having its own platform, which was a pioneer in this type of content, the bet is to recover it and adapt it to what users demand today.
Yes ok Twitter It is an application that is much more related to text, for some time now it has launched functions to improve multimedia content, such as the option to mix tweets with images, videos and GIFs, as well as live ones, subtitles in videos and others.
The next step would be to position it in that type of format, with a brand that already has a name earned and that would be willing to innovate, for something Musk asked on Twitter about Vine: “What could we do to make it better than Vine? TikTok?”.
The work for the social network to be back this year is not easy, Axios assures that despite having the base code, which saves a lot of development time, there are only a few weeks left until 2022 ends and there is a lot of work left to achieve it .
Compensation for fired Twitter managers
The three main executives of Twitter Inc. who were fired after Elon Musk finalize the purchase of social networkprepare to collect a payment for more than 100 million dollars in severance payments and previously awarded stock award payments.
Executive Director Parag Agrawalwho took office less than a year ago, will receive approximately 50 million dollars, according to calculations published by the American media BloombergNews. The CFO, Ned SegalY vijaya gaddepolitical legal director, could receive around 37 million and 17 million respectively.