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What is ‘Templates’ about, the new function that Instagram is testing for reels

What is 'Templates' about, the new function that Instagram is testing for reels

Instagram I would be testing a new modality to create reels or reels. It is about the function Templateswhich will allow creators make reels using other video formats of the platform, similar to TikTok. This new function would be being tested by a small group of users.

The news about the new Instagram bet was revealed by TheVerge via TechCrunch. tool borrow templatesto allow creators drop your own content into a pre-made sequel It is quite similar to that of the app of Chinese origin.

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Reportedly marketing manager and influencer Josephine Hill has already experienced the feature. In March, Hill posted a screenshot showing that users can swap video clips in preset frames, as well as add your own audio.

This could prevent users from using third-party templates from sites like Canva, or from having to closely follow online tutorials to achieve a specific format, something Hill pointed out to Insider.

“We are always working on new ways to simplify the creation of Reels”, a representative from Meta told Insider. “We are testing the ability for you to make a reel using an existing template from another reel,” he continued.

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It should be remembered that Meta wants to compete with TikTok and throughout the year it has brought out new features as well as tests to attract more creators to make reels. For example, last year Instagram said it would stop promoting reels that have the TikTok watermark.

Additionally, Instagram CEO Adam Mosseri announced that the platform would be taking even tougher action by downgrading reposts. Adding templates to the mix could make it easier to create videos on reels and stimulate content creation more original.

Also this week the social network announced that it was testing with some users a new “timely” feature for hashtags, which will allow you to see the photos with the most “likes” or Reels related to the tag. According to the company Goal, this modality allows combine “recent and timely content”.

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Through a post on their Twitter account, the Meta platform said that they are testing new things that include seeing most popular posts, while you are removing the “Recents” option.

“We want to see if this helps people connect with more interesting and relevant content on hashtags, while keeping them informed about what’s hot,” the platform said of this test feature.

When searching for a hashtag, three sections appear: “Featured”, “Recent” and “Reels”. With the new modality there will only be two options: “Highlights” and “Reels”.

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That is, it will give preference to the most popular posts, leaving recent posts that do not have reach below, making it difficult to see new content and making it difficult for users to be seen.

Hashtags had been introduced at its inception to help stand out or have fun being part of the trends of the moment, however, now they are used for visibility on the platform, and consequently to have more likes, comments and followers.

This version will be in a trial period to see if it is implemented in all users. Instagram will review whether users prefer to see new posts, regardless of their reach, or just want to see popular content.

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