After the arrival of new year 2023 the next great celebration in social networks that users who belong to the generation z Y millennials is from the beginning of Lunar New Year or Chinese New Year from January 22. One of the trends that this event has generated is the greatest acceptance these days is the so-called “slow life” or slow life.
According to the platform pinterestthis trend, which is based on carrying out activities “at the correct speed”, has had an increase in its searches in more than 300% during the last month of 2022 compared to December 2021. The virtual movement generated by this idea is to live spending more time on the things that matter most on a personal level.
The application also ensures that during the first days of the year 2023 the users of these generations they look for new ways to express their thoughts and go to the publications of pinterest for inspiration with content categories like “emotional creativity”.
For its part, the platform’s annual report document, called “Pinterest Predicts” indicates a large increase in other trends such as “therapy of writing”, which presented an increase of more than 1,840%in addition to recreational activities such as “art therapy expressive” (more than 120%), music therapy (more than 30%), journal therapy (more than 220%) and art journal therapy, which came to accumulate a growth higher than 3.755%.
Some users have also set their goals for this period using tools like the “manifestation of the vision board” whose searches on the platform also increased in 132 times since it has the function of creating a realistic system of meeting goals for people.
According to Isabelle Dias Merkel, development coach and creative ambassador for pinterest“The last few years have brought an intense awakening regarding the mental health. We learned that we love action but that a slower pace has its benefits. Some of us are in a search to discover if a bridge between these two worlds is possible”. In addition, according to Dias, one of the ways that people can get started in this new Lifestyleis to start taking the time to carry out new practices and various activities.
Trends with increased searches on Pinterest
Within the platform pinterestthe categories of searches Y contents related to lifestyleslow life” have increased their popularity thanks to the interactions of the users with the content related to these expressions in which are included toolstips and methods to get started in this trend.
Purposes:
– “Vision Board Manifestation” (132x more searches)
– “New Year’s resolution journal” (2 times more searches)
– “Mental Health New Years Resolution” (80% more searches)
– “New Years Resolutions Worksheet” (50% more searches)
– “Purpose Board Ideas” (50% more searches)
Finding inspiration for an easier life:
– “Soft life aesthetic” (35 times more searches)
– “Slow morning aesthetic” (60% more searches)
Tips and hobbies for a slow life:
– “Morning Yoga Flow” (4x more searches)
– “Calm Playlist Cover” (60% more searches)
– “How to relax the mind” (50% more searches)
– “Relaxing massage” (3 times more searches)
– “Spa relaxation room” (2 times more searches)
– “Relaxing songs” (80% more searches)
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