With the spread of cryptocurrencies as investment alternatives, more people have shown interest in applying or acquiring knowledge of trading to increase your income through digital tools.
That is why, faced with this need, companies dedicated to crypto business They have diversified their way of attracting new customers to create higher profits. One of these strategies is to use influencers who are dedicated to exposing their earnings and their success in social networks to inspire potential consumers to join a certain community dedicated to that business.
Digital influencers with a specialization in trading, also called influencer traderare part of a strategy of marketing that, according to Tiago Cardoso, Social Product Manager of Infinox, a company dedicated to trading; has found in Latin America a kind of fundamental place for the development of these people, who normally they are around 25 years old.
A growing trend
In a context like the current one, in which the digital environment increases the exposure of a brand or business, the influencer has become an important figure in any successful marketing strategy. That is why those who operate in the world of trading are relevant at this time.
For Cardoso, these characters “found in commercial platforms a way to impact not only their finances, but also their community.” It is due to this relevance within society that these traders have the responsibility to don’t mislead your audience with an account in social networks dedicated solely to their work and with false promises of income with little effort.
That is why a person who wants to become an influencer trader should not be someone “flashy” or who takes responsibility for giving specific recommendations on how to buy or sell, but should be aware of changes in the market. cryptocurrency market and share the information responsibly to your community.
How to become an influencer trader
The first step to carry out this activity is to be responsible and take investment courses that are reliable and provided by experts in the field. The theoretical part is only a fragment of what is necessary, so knowledge must also be exchanged with others who have an adequate level of instruction.
Some community forums dedicated to investing in cryptocurrencies have chosen private channels in messaging applications in which they exchange helpful tips about buying and selling digital currencies available in the market and that are reliable.
As the representative of the trading company indicates, “there is never a trace of presumption or ostentation in its members (of the trading forums)”. Cardoso considers that these communities “are just investor clubs so that a merchant or a company can share ideas or investment strategies”.
On the other hand, he also points out that it is important to remember that an influencer “specialized in trading” who assures his followers or community that there is a promise of good profitability quickly is a clear indication that this person not reliable.
Tiago Cardoso maintains that people dedicated to trading or who develop as influential traders require patience and good ability to analysis of crypto market to be successful in a competitive environment where there are people who can cheat their followers with false promises.