After Elon Musk reached an agreement last Monday to purchase Twitter for 44 billion dollarsthe tycoon has published some tweets in probable reference to his acquisition, among which he has highlighted a mysterious latin phrase that in a short time has gained thousands of reactions, comments and retweets.
Normally the phrases or proverbs in Latin are used in special moments, such as at the end or beginning of a thesis, to commemorate someone who died, when a university opens its doors or a goal is achieved. In that sense, the CEO of Tesla did it during this important week.
“Per aspera ad astra!” he wrote.