Google unveiled search trends around the first period post-election in Colombia, with data extracted on May 30, 2022. Here you can see what were the topics that most interested you after the triumph of Gustavo Petro and Rodolfo Hernández.
Post Election Day Trends
It should be noted that 8 of the 10 most searched questions in the country are related to elections. The questions that registered the greatest increase in the last day are linked to “elections bulletin” and “how are the elections going”, according to data collected by Google Trends.
For its part, “until what time can you vote” had an increase of 3,300%, in the last day; while “when is the second round” is a query that increased by 2,950%, during the last day. In turn, “dry law presidential elections” had an increase of 170%, in the last hours.
The most searched questions between 8:00 am to 5:00 pm (Colombia time) on Sunday, May 29
What time does the 2022 voting open?
From what time can you go to vote?
From what hours can you vote?
Where should I vote on May 29?
How do I know if I am a voting jury 2022 Colombia?
The most searched questions between 5:00 pm to 11:59 pm (Colombia time) on Sunday, May 29
Where do I have to vote on May 29?
Where is my polling station?
Until what time are the votes?
How to vote for Fico?
How to vote for Petro?
Most searched questions about the second round on the last day
Second round when is it?
Why is there a second round?
With what percentage is there no second round?
How do you know if there is a second round?
How is the second round defined?
Post Election Candidate Trends
The queries “Petro speech live”, “how many votes did Petro get 4 years ago” and “Rodolfo Hernández speech today” experienced increases in the last day. In turn, the search trend on “how many votes did Rodolfo Hernández get” rose 850%, on the last day.
Among candidates, the peaks of search trends had a difference of hours. Searches for Gustavo Petro reached their highest peak at 7:48 p.m. while searches for Rodolfo Hernández peaked earlier on election day at 05:40 pm
Most searched questions about Gustavo Petro in the last day
How many votes does Petro have?
How much did Petro get in the last elections?
What city is Petro from?
How is Petro doing in the elections?
How many children does Peter have?
What sign is Peter?
Petro’s wife, who is she?
What did Petro do in Bogotá?
What did Petro study?
How many times has Petro run for president?
Most searched questions about Rodolfo Hernández in the last day
What did Rodolfo Hernández do in Bucaramanga?
Who is the vice president of Rodolfo Hernández?
Is Rodolfo Hernández from the right or the left?
How old is Rodolfo Hernandez?
Who is Rodolfo Hernandez biography?
What are Rodolfo Hernández’s proposals?
When was Rodolfo Hernandez born?
What did Rodolfo Hernández say today?
What sign is Rodolfo Hernández?
Rodolfo Hernández, which party is he from?
How trends are identified
To identify the most popular search queries, a score is used that is based on a relative scale in which a value of 100 indicates the most frequent search query, while a value of 50 indicates the queries that are searched in the middle. the frequency of the most popular query, and so on.
On the other hand, to determine the queries with the largest increase in search frequency since the last period, the results categorized as “breaking point” are those that have registered a large increase. This probably happens because these search queries are new and the previous search frequency has been low or non-existent, as explained in the released report.