2. Content is still king. Viewers consistently report that interesting shows bring them to the platforms they watch. They will keep their subscriptions if the platforms offer more content that they want to see.
3. Viewers look to service providers for suggestions about what to watch next, which underscores the importance of giving these choices.
4. Being free can help. AVOD (Advertising Video on Demand) services are a content delivery model where the user has free access to videos but these clips contain advertising inserts, as occurs in Tubi and Pluto. Services of this type, which are supported by the advertising model, continue to be an option.
Since AVOD services often don’t win with new premium content, but instead satisfy their user base with varied video libraries, many players offer a tiered pricing model that leads to paid, ad-free viewing. This could also be an opportunity for smaller SVOD companies to diversify their revenue streams and grow their user base.