In addition to the great sagas and heroes, the marvel studios is known for being a box office success, even temporarily taking over the position of having Avengers: Endgame as the highest grossing of all time, adding more than $ 2.7 billion in cash.
However, some films were a real headache for Casa das Ideias. On today’s list, the My Series separated the main box office failures within the MCU over more than a decade of productions.
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It’s important to point out, however, that “failure” can be a strong word in some cases, financially speaking. After all, certain feature films achieved a high box office, but did not reach the expectations of the studio and the market.
The Incredible Hulk (2008) – $264 million
Although many even like the movie Incredible Hulk with Edwart Norton taking over the role of Bruce Banner, the truth is that even if he isto one of the first Marvel films to embrace the shared universefeaturing a post-credits scene with Tony Stark and General Ross, was a huge box-office flop.
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The Louis Leterrier feature cost around $150 million to make, and ended up grossing just over $260 million during its run on the big screen. The low box office explains why we didn’t have another Emerald Giant movie, which ended up going to the hands of actor Mark Ruffalo in the Avengers movie, in 2012.
Captain America: The First Avenger (2011) – 370 million
The first Captain America movie wasn’t exactly the success Marvel was hoping for. The film, starring Chris Evans, was the last before the immeasurable Avengers, which launched the House of Ideas in Hollywood.
The film cost slightly less than the Hulk project, spending $140 million and grossing $370 million. The result for 2011 doesn’t exactly look bad, but definitely Disney should expect more from this feature financially, since we are talking about one of the heroes that has led the MCU for years. Fortunately, the sequels were authorized and yielded great projects.
Black Widow (2021) – $379 million
Talk about Black Widow and box office is even unfair, since the feature hit theaters at a difficult time of the COVID-19 pandemicin July 2021. For Marvel, postponing the release seemed impossible and, as the film was already ready, the only alternative was to take a risk and release it on the big screen.
With a full budget of US$ 200 million, the film gave the company headaches, not only due to the pandemic, but also due to fan preferences. It made no sense to give a solo film to Natasha Romanoff after the character was killed off in Avengers: Endgame. Perhaps if the protagonist had deservedly won a feature film in 2016, things would be different.
Eternals (2021) – $402 million
Also released in 2021, and dealing with the problems of the pandemic, the failure of eternal it may have much more to do with the film’s proposal than with the moment itself. Chloé Zhao’s film has a slower pace, and a contemplative story that didn’t please most fans.
The estimated budget was in the region of $200 million, but a recent report by Forbes revealed that the film had an additional $72 million, making for a major box office failure. Even so, some rumors indicate that a sequel has yet to happen within the MCU in the future, particularly for expand the cosmic arc of that universe.
Shang-Chi and the Legend of the Ten Rings (2021) – $432 million
Yet another film whose performance was impacted by the COVID global health crisis, Shang Chi is genuinely one of the funniest origin movies within the MCUand the impression is that the release in September ended up harming the financial performance of the feature film by Destin Daniel Cretton and Simu Liu.
Furthermore, it must be borne in mind that Shang-Chi is not the most popular hero even in the comics, although I have already participated in very important feats and arcs in comics. The project cost between $150 to $200 million to make, but a sequel is likely to happen in the future as well.
Thor (2011) – $449 million
Considered by many to be one of the worst MCU films, the debut feature of the God of Thunder is not the definition of a good film, even though it is directed by Kenneth Branagh. It cost $150 million to produce, and while it made around $300 million in profit, Marvel could expect a hit like Iron Man (585 million) or Iron Man 2 (623 million), released a year ago. before.
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Even though he was a well-known character even before he won a movie, the public only started to be more interested in the protagonist after Avengers. It is worth mentioning that the hero still received other solo films, such as The Dark World, in 2013, and the projects of Taika Waititi, Thor Ragnarok and Love and Thunder.
Ant-Man and the Wasp (2018) – $622 million
The first film of Ant Man it got an interesting opening, grossing $520 million in 2015. As such, expectations for a sequel were pretty high, but reality hit the door, and the film made $622 million in theaters.
The 600 house is a very profitable point, however, Marvel’s idea was to reach an even higher level with Ant-Man and the Wasp, something that did not happen, given the increase of only $ 100 million from one film to another. Even so, that was enough for Quantumania to become the third film in the franchise.
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Those were some of the “failures” that Marvel had over the years, but it’s always worth pointing out: not every movie needs to hit the $1 billion mark to be profitable. Also, high box office numbers don’t reflect the quality of the movies either.