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What Apple thinks of the metaverse and why they think “normal” people don’t understand it

The CEO of the company expressed his questions about the current concept.

The metaverse has become one of the most recurrent topics of conversation in the technology industry, especially since Facebook changed his name to Goal in 2021 and focused his efforts there. Since then several brands have been encouraged, but since Manzana the stance has been more cautious and its CEO has some doubts about that concept.

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In an interview with RTL Nieuw, a Dutch outlet, Tim Cook He showed his position in the face of two questions about the metaverse, putting question marks over his name and if people really want to live there their day to day.

“I always think it’s important for people to understand what something is. And I’m really not sure a normal person can tell you what the metaverse is.”

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Then he was much more specific on the subject of virtual reality, perhaps the cornerstone of the entire concept and where advances have been shown in terms of meetings, entertainment and work spaces. Regarding this section, Cook considers that it is something important, but not of such importance for people to use it every day.

“VR is something you can really immerse yourself in and it can be used in good ways. But I don’t think you want to live your whole life that way. VR is for certain times, but it’s not a good way to communicate,” he stated.

The CEO of the company expressed his questions about the current concept.
The CEO of the company expressed his questions about the current concept.

What is Apple doing for the metaverse?

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Much is said about the technology that the company is developing, especially having such a large differential value label. And about its inclusion in the metaverse there is speculation that points to next year.

There is talk that the company directed by Cook is ready to present its mixed reality glasses in 2023, with an initial production of 1.5 million units at high prices, because it is estimated that they would be worth between 2,000 and 2,500 dollars. So only until 2025 would the cheapest models arrive.

After this, by 2024, augmented reality glasses would arrive, which are the main focus that Apple would have in this whole concept.

Other companies with doubts about the metaverse

Although several companies are betting on entering and generating products and services in the metaverse. There are also other companies that are still looking carefully at all this construction, which already has foundations in the present, but are very focused on a plan for the future.

Some days ago, Evan Spigel, CEO of Snapa technology and camera company, said the company avoids using the term because it is “very ambiguous and hypothetical.”

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The CEO of the company expressed his questions about the current concept.
The CEO of the company expressed his questions about the current concept.

A very close opinion has david limpresponsible for devices in amazonwho commented that if you asked “a few hundred people what they thought the metaverse was, we’d get 205 different answers.”

Ideas that do not distance any of the three companies from developing technology to participate in the metaverse. Everything points to a matter of personal rather than corporate vision, because even, according to The Verge, it reported a few months ago that mark zuckerberg he told his employees that the company is in a “very deep philosophical competition” with Apple to build the metaverse.

“This is a competition of philosophies and ideas, where they believe that by doing everything on their own and integrating what they build they are generating a better user experience,” the CEO of Goaldepending on the medium.

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