Netflix's new policy limiting account sharing would have caused the company to lose around 1 million users in Spain

The change is already in force in some countries, it should also be applied in other areas even if it is still being analyzed by the platform.

Kantar research shows that Netflix lost at least 1 million users in Spain in the first three months of 2023

he reason for this drop is precisely linked to the new guidelines for sharing passwords applied in the country

with the fee of 5.99 euros to share access with a user outside your family group.

Netflix requires that subscribers pay additional fees to share their login information with friends, family, and others

In countries such as Canada, Portugal, Spain, and New Zealand this rule is already in place

Netflix defends its new guidelines while admitting that initial reactions have not been positive