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VirtualityBA: an immersive experience in digital art

Color projections in the immersive dome (Maximilian Luna)
Color projections in the immersive dome (Maximilian Luna)

An enormous white tent supported by a metallic structure draws the attention of the spectators of VirtualityBA, the event of metaverse which takes place at the La Rural property, in Buenos Aires, this Friday May 20 and tomorrow, Saturday May 21.

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What happens in there? Upon entering this giant dome, the viewer is immersed in an experience of lights and sounds, created by the production company Sumo Inmersiva. Dynamic images are projected on the ceiling accompanied by electronic music, to create a stimulating environment. There are several minutes of colorful graphics and phrases that create a digital story that invites us to rethink the current world in the light of innovation.

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Dynamic images are projected on the ceiling accompanied by electronic music (Maximilian Luna)
Dynamic images are projected on the ceiling accompanied by electronic music (Maximilian Luna)

Upon leaving, You can continue your tour through numerous stands with virtual and augmented reality experiences and simulators. One of the most outstanding aspects are the different artistic proposals that can be seen, both in physical and virtual format.

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digital museum

The digital museum is one of the main protagonists of VirtualityBA, that on its first day received more than 7 thousand people. Holograms and moving paintings surprise the space curated by the Uxart Group. The works are arranged in such a way that the viewer discovers, at each step, a different proposal in which the common element is technology.

 The Uxart app, an augmented reality proposal in which users can interact with some of the digital pieces on display (Maximilian Luna)
The Uxart app, an augmented reality proposal in which users can interact with some of the digital pieces on display (Maximilian Luna)
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“We created a laboratory for traditional artists to think digitally. The first of the artists we worked with was Julio Le Parc, who intervened in the Obelisk in November 2019. At that time, a screening of mapping on that monument and now the concept has been recreated here”, he explains to TechMarkupFelipe Durán, CEO of Uxart, which is also made up of Gustavo Errico (producer) and Beto Resano (technical and innovation director).

A work by Julio Le Parc, which was projected on the Obelisk (Maximilian Luna)
A work by Julio Le Parc, which was projected on the Obelisk (Maximilian Luna)

in the museumYou can find works by Miguel Ángel Vidal, Gyula Kosice, MacEntyre and Rogelio Polesello, what were they digitally reconstructed together with the curator María José Herrera. These artists are exponents of the kinetic motion, a current in which the works exhibit movement or, on other occasions, generate that sensation in the viewer.

The pieces of Le Parc, Kosice, Vidal and Echegaray that can be seen in this space are also on display at the Biennial international exhibition, taking place in Venice, Italy.

Maximilian Moon
Maximilian Moon

In turn, in the sample there is an augmented reality version of the work of Marta Minujin The payment of the Argentine external debt with corn, “the Latin American gold”, of the year 1985, in which the Argentine author is seen together with the American plastic artist Andy Warhol.

In the center of the space you can see a transparent ball that has 250 ethereum. Is about cryptoballa work by Alberto Echegaray, whose productions stand out for showing the integration of money with art. In turn, a digital version of this NFT cryptoball was created (a development of Uxart Lab and Rdigital), which can be seen projected in 3D format, in this tour.

 Alberto Echegaray with his work Cryptoball (Maximilian Luna)
Alberto Echegaray with his work Cryptoball (Maximilian Luna)

“Throughout the year we are going to be present at fairs with the digital works of the Biennial. For this XReal was also created, which is an open-air NFT festival which took place in December on Isla El Descanso, in the Delta del Tigre. The plan is to bring that same event, which mixes virtual works with physical ones, to the whole world”, emphasizes Durán, who is originally from Colombia and has been living in Argentina for several years.

The digital version of the cryptoball can be seen projected in 3D format (Maximilian Luna)
The digital version of the cryptoball can be seen projected in 3D format (Maximilian Luna)

The creators of this digital museum invite you to download, free of charge, the Uxart app, a proposal from metaverse in augmented reality in which users can interact with some of the digital pieces on display; and even download them to your mobile.

Magic cards, paintings and sculptures in NFT format

The artist I am Maia shows one of her collectible cards that also have an NFT version (Maximiliano Luna)
The artist I am Maia shows one of her collectible cards that also have an NFT version (Maximiliano Luna)

“I am Uruguayan, I studied Fine Arts in Argentina and in Barcelona I specialized in digital art,” he tells TechMarkup the multifaceted artist I am Maiawhich has a stand where you can see her art that captures a magical world totally created by her.

That world comes in the form of collectible cards where you can see fairies, monsters, aliens and insects. This physical support has in turn a digital edition in NFT-formatwhich are tokens inscribed on a block chain, which can be accessed scanning a QR code.

A startup specialized in making modified versions of popular NFTs such as BAYC (Maximilian Luna)
A startup specialized in making modified versions of popular NFTs such as BAYC (Maximilian Luna)

The creator says that she has already published 13 NFT of her magic cards in opensea, a space to generate and commercialize these digital assets. Her art comes in three facets, as the artist explains: cards, sculptures, and jewelry. When acquiring the NFT, you can obtain any of these three physical media or all of them, depending on the amount you decide to pay.

Very close to his stand you can see the proposal by Martín Lago and his partners from r3d_cod3, a startup specializing in making modified versions of popular NFTs like the BAYCsmonkey cartoon tokens. Its digital products are marketed on Open Sea and Rarible. They also offer physical pictures.

Sculpture of Fire Community (Maximilian Luna)
Sculpture of Fire Community (Maximilian Luna)

Paul Fernández, creator of Fire Community, has at his stand an experience of virtual reality for users to play paint in a digital universe. In addition, it exhibits different sculptures and paintings in physical format. Additionally, she is working on an NFT collection and an initiative to open art galleries that condense the best of the analog and digital universe in New York and Miami.

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