2022 was not a good year for the cell phone market, however, a part of the industry obtained a good result, making it clear that people prefer to make a high investment to buy better-range phones.
According to Counterpoint, the industry’s year-on-year revenue fell 3%, comparing the third quarter of this year with the same period of 2021. Although the distribution had a slightly higher reduction, reaching 12%.
The midpoint in this panorama is that the sale of 5G cell phones, which is the high and premium range of almost all brands, increased by 10%, allowing this sector of the market to represent 80% of sales, converting a maximum history for the references with the highest price.
“This shift from 4G to 5G has been led by Manzanawhich alone accounts for more than half of all 5G revenue, since more than 95% of their phones are 5G-enabled,” he said. Harmeet Singh Walia Senior Research Analyst.
A fact that is complemented by the growth of the company that owns iphone which had a year-on-year growth of 10% in the third quarter of the year, thanks to the launch of the 14 series of its phone.
It is important to keep in mind that 5G cell phones are, for the most part, “cost five times the average phone” that does not have this connection technology, which offsets the decrease in revenue, since “LTE phone revenues fell 10%” contributing close to 19 billion dollars to the industry.
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Only two companies increased their income
During the third quarter of the year Manzana Y Xiaomi They were the only brands that increased their income, compared to the same period last year.
The North American company grew 10%, while the Chinese did so by 4%, with a great focus on low-end phones with prices below $300, contrary to what happened with their devices above that value that fell by 1.5% in its commercialization.
For samsungwhich is the brand with the second highest income range in the market, the money received fell by 4%, although it increased its presence in the sale of 5G devices by 27%.
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Finally, OPPO also experienced a 5% drop in revenue in the third quarter of the year, although this occurred because the number of mobile phones shipped in China due to the situation with covid-19.
By focusing on what happened in Latin America, the number of smartphone shipments dropped 13% from the previous year due to low user demand and the large number of units that arrived in the region in the second quarter of the year. Added to all this the economic crisis that is experienced in several countries due to which the purchasing power is low, the devaluation of currencies and inflation.
After this report, Apple remains the leading manufacturer in terms of revenue in the cell phone market, accounting for 42%, followed by Samsung with 18.3%, Xiaomi with 8.3%, OPPO with 6%, Vivo with 5% and the other brands distribute the remaining 20.4%.