Twitter announced that it acquired OpenBack, a company focused on managing notifications in mobile deviceswhich is based in Dublin, Ireland.
“Today, I’m excited to share that Twitter has acquired @OpenBackHQ, a mobile platform that helps make apps more engaging by controlling push notifications on the device,” said Jay Sullivan, Head of Products, in a Twitter thread. of consumption of the company.
The manager stressed that the optimization of automatic notifications help to lead users to “conversations that interest them on Twitter.” He contrasted this with the distraction of irrelevant notifications. Thus, this service would help people to have a more relevant and personalized experience.
“With millions of people visiting Twitter through notifications every day, we want them to be timely, relevant and engaging,” Sullivan said. He concluded: “OpenBack and its talented team joining Twitter will help us improve our ability to deliver the right notifications at the right time, in a way that puts people’s privacy first.”