The return of Twitter Blue would have a price change for users of iphone, since according to The Information the company would make the decision to set a higher price for these devices in order to offset the commission payment that the applications must make to Manzana.
The premium service of the social network was initially offered for $7.99 a month for all users, but after recent controversies, the company Elon Musk would raise that value to 11 dollars for those who make the purchase from a iphone.
In other words, those who make the payment from the web page will spend less money than if they do so through the application on the device, since Manzana charges a 30% commission on purchases made on the platforms from the app.
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Controversies between Twitter and Apple
This possible change in the pricing structure for Twitter Blue comes after the declarations of Musk talking about the “hidden tax of 30 percent”, in addition to saying that the company of Cupertino was allowed to advertise on the social network and that it could come out of app store if there was no change in the situation.
The billionaire then retracted his claims after a meeting with Tim Cook, the CEO of Manzanasaying that it was all a “misunderstanding”.
The commission for payments within the store of iphone They are for all applications, which must comply with another series of strict rules to enter the virtual store and those that Twitter it must be attached to stay there, such as the inability to direct your users to your own website to pay for subscriptions to your services.
Within what is mentioned by The Information It is not clear if the social network plan to increase the price for its premium service in iphone stay there or also affect Androidbecause Google also charges a 30% commission for purchases within Google Play Store.
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The hard road of Twitter Blue
The premium service of Twitter has not been able to consolidate since Elon Musk took the reins of the company at the end of October of this year. Initially launched unexpectedly, many users took advantage of the verification benefit to impersonate official accounts of brands and personalities, generating misinformation and confusion in the app.
Days later, the decision was made to suspend the service, which was exclusively for iPhone and some countries. Therefore, until now, no date has been given for his return.
In the midst of all this type, Musk He said that a date for its launch would be given at the beginning of December, although this has not happened. I also announce the arrival of the different colors of the verifications: gray for state accounts or government administration, gold for brands and blue for people, whether they are celebrities or those who pay for the subscription.
In addition to introducing a The new verification system will be manually supervised by people to exercise greater control and security of those who seek the badge, avoiding problems such as identity theft or false information.