Live broadcasts are currently highly accessible content and for those who want to start there is always the question of where is best, twitch either Youtube. However, each one has its disadvantages and advantages that will depend a lot on what you are looking for.
Both platforms have improved in many aspects compared to what they offered a couple of years ago when this type of product became widespread thanks to the pandemic. The streamers now they have more tools to control their community, who also have more options to interact and support them.
Whoever starts broadcasting is always thinking about building a community, before making money, which is the next step. Having a fan base requires a lot of perseverance, consolidation of ideas, experimentation, and the help of the platform.
twitch is an application designed for streamers. Its objective is that and the people who go agree because they are willing to watch long videos, with different rhythms and perhaps have them as a company while they study or work.
While Youtube It is a much more varied platform, with music, short videos, curiosities, news, etc. This makes live broadcasts one more piece of content and not everyone who enters it is going to stay for a long time because they are used to something else.
However, Twitch’s app Amazon, It has a lot of obstacles for a small channel to grow its audience because the recommendations are very low and it is difficult for other people to find the content.
Something that does not happen with Google, which makes more suggestions thanks to the algorithm. It also has thumbnail editing that attracts attention before opening the video and the number of streamers is lower so there are more opportunities to be found.
Here it is important to take into account what kind of community you want to have. Because in twitch people are ready to watch gaming or related content, while Youtube It is a platform with a more open public and one that has more tradition in people far from this industry.
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Already with a large user base, you can think about earning money from transmissions. Here the options are multiple, but they are divided into user donations or subscriptions, external advertising and internal advertising.
with the first, twitch It has a subscription system that divides the profits 50-50 between the platform and the content creator, who defines the price and the benefits that the followers who make the payment obtain.
In Youtube there are Super Chats and Super Stickers, which are payments that are made during the live and the viewer will be highlighted with a color depending on the amount they pay. So the strength of the application is not on this side, but in advertising.
Ads are the main source of money for those who are in the app Googlebecause they can do it by talking about a product during the live and there is also the option to add advertising, which must be seen until the end or for 30 seconds so that the creator keeps 70% of what the advertiser pays.
In twitch There are several options, because depending on the number of subscribers, the streamer can put sponsorships through links, there are also the ads that appear in the middle of the direct ones and give 3.5% to the creators for every 1,000 views. In addition, the platform allows you to record clips that can later be uploaded to Youtube and amplify monetization with views on that app.
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Quality and content options
In terms of video resolution, Youtube has a clear advantage because it allows playback of up to 4K at 60 fps, which allows users to view content with higher quality, because in twitch the limit is 1080p 60 fps.
A point that counterbalances is the chat, which on the platform Amazon It is much more comfortable for both parties, because the content creator can decide who and what can write, giving him broad control of his community and taking care of his transmissions from before starting.
Finally, Youtube is currently pushing more gaming content, while twitch It is diversified with conversations, although with controversies over its content policies that at times allow suggestive content and at others block women who wear certain types of clothing.