Maluma decided to invest in the Trebel music download platform, which was valued at over $200 million in its latest funding round.
The platform allows you to listen to music free of charge as well as download songs to enjoy them offline. To make use of this option, you have to resort to a reward system based on t-coins, which are coins that are earned within the service every time you see advertising, for example.
Trebel is gaining a lot of popularity especially in Mexico, South and Central America, where it has around 5.2 million monthly active users. It is also available in the US and will enter Indonesia in the first half of 2022.
Maluma, whose real name is Juan Luis Londoño Arias, will serve as adviser to the executive director of Trebel, Gary Mekikian and will play a leading role in expanding the service in Latin America. In a way, he will function as an ambassador for this technological platform that aims to continue expanding.
In addition to Maluma, there are other investors in this service such as Christopher Burch, NBA player Thaddeus Young and Mexican businessman Alejandro Grisi.
“Music is universal and when you travel to Latin American countries you can see that there are many people, we are talking about the vast majority, who do not have a music subscription plan to access music when and how they want”. said Maluma, who grew up in Medellin, as reported Bloomberg.
And he added: “I have focused on being a part of the opportunities that will give the new generation in music another medium for them to gain new audiences for their growing careers., especially talent in Latin America, where resources are limited, sometimes.”
The singer, who was born in Medellín, Colombia, in 1994, is one of the most important musicians in the region. He rose to fame in 2011 with songs like Obsesión and Carnaval.
His debut album, called Magia, which he released in 2012, was a before and after in his career. The following year he was nominated for a Latin Grammy for best new artist and since then he has not stopped growing. In fact, with his second album, “Pretty Boy, Dirty Boy” he entered the number 1 position in the Billboard Latin album ranking.
According to the magazine ForbesColombia, Maluma is one of the 50 most creative personalities. Likewise, he was chosen as one of the 100 leaders of the society by the magazine Manager.
It is not the first technological platform in which the singer invests: A few weeks ago he became a partner of Rappi. On March 10, Maluma announced from his social networks that he would be the image of the company. As detailed by the service company, the alliance is made with the aim of generating economic development in Latin America.
At that time, the singer stated that as a new partner of the company he would be involved in the creative and visual area, as well as with issues related to the culture and communication of that company.
“Young and innovative talent is the foundation of digital business. I am convinced of Latin power and that this land is full of giants. I am happy to be part of this family and I hope, from my knowledge, to contribute to expand its internationalization, ”said the musician about his new business.
Maluma also participated in the financing, for more than USD100 million, obtained by the real estate company La Haus and last month he presented his new line of perfumes. As you can see, and as he himself acknowledged, he is now focused on continuing to expand into other businesses, many of which are based on technology.