It is not the first technological platform in which the singer invests: A few weeks ago he became a partner of Rappi. On March 10, Maluma announced from his social networks that he would be the image of the company. As detailed by the service company, the alliance is made with the aim of generating economic development in Latin America.
At that time, the singer stated that as a new partner of the company he would be involved in the creative and visual area, as well as with issues related to the culture and communication of that company.
“Young and innovative talent is the foundation of digital business. I am convinced of Latin power and that this land is full of giants. I am happy to be part of this family and I hope, from my knowledge, to contribute to expand its internationalization, ”said the musician about his new business.
Maluma also participated in the financing, for more than USD100 million, obtained by the real estate company La Haus and last month he presented his new line of perfumes. As you can see, and as he himself acknowledged, he is now focused on continuing to expand into other businesses, many of which are based on technology.