Top 5 tips to create attractive hashtags on social networks

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Tips to create hashtags in social networks that attract the attention of users

The hashtags have become one of the most important parts of social networks, they were invented in 2007 and since then their popularity has not stopped growing on the internet, even when the developers of the different platforms realized the success of these tags in some portals in the late 2000s and began to replicate them in the interfaces of each of their applications.

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Currently, these hashtags they are the main vehicle to obtain reach in social networks and establish interaction or communication with other users of the web, it is for these that it is important to know the following 5 tips to create labels that will captivate many.

Instagram is perhaps the best known social network for including hashtags from the beginning. (photo: TecnoHotel)

Yes you can create a much better single word hashtag, These “linkable” messages must be short, concise and easy to read, since the objective is that users can remember them and use them to give the account greater visibility.

On the contrarya hashtag made up of several words will most likely go unnoticed by people and will be difficult to read, it can also happen that if someone decides to use it, they end up writing it wrong. However, if for some reason it is very necessary to use a phrase for this purpose, the first letter of each word should be capitalized.

Actually this is the main objective of hashtags since their creation, to generate conversations and interactions and the internet, for this reason if a new one is invented for an account, It must be used frequently in the publications that are made, in this way it will begin to circulate on social networks and users will be motivated to use it too.

Joining the trends can be a good way to position yourself on social media Photo: Christin Klose/dpa

Sometimes it is not so necessary to create new hashtags and try to position ourselves in social networks, with those that already exist and have thousands of publications, it will be possible to create powerful digital strategies. For this, Almost all platforms have a section that shows the tags that are trending.

By joining a trend and creating content around it, the chances of being seen by a large number of users who may like the proposal or content and even share it with their contacts would be increasing.

If anyway, part of the digital strategy is to create your own hashtag, this must be authentic and very different from the other labels that already exist, likewise it is necessary that it transmits the identity or intention of the content to share.

For example, if a person dares to create makeup videos and content, but also wants to invent their own hashtag, it will be very obvious if they tag their posts with #makeup, as there will be thousands of users using this same keyword, which will be very difficult for them. beneficial for your positioning but not to convey your authenticity. Conversely, if you tag your content with the word #SuperMakeUp will make users remember your account thanks to this hashtag that could be more innovative.

Using 5 hashtags for each post will be more than enough (Photo: Instagram)

With 5 hashtags for each publication it will be more than enough, many experts in digital marketing and positioning in social networks recommend Do not make excessive use of tags, since on the one hand it does not give a good aspect to the description of the publications and on the other hand, the benefit is minimal.

According to this, the best strategy in tagging is to only use keywords that are related to the topic of the publication and that can attract users who can truly be interested in the content.