Instagram gradually positioned itself as one of the social media Most important in the world. It is a digital platform in which the ‘influencers‘ and most famous companies They seek to increase their popularity more and more.
However, as in most social networks, this platform has a clear ‘democratized’ protocol in which everyone can reach a certain level of popularityeither to sell more (in the case of a company) or simply to gain more and more followers in the case of a person.
This way you can improve the presence of a user in Instagram searches
Now, popularity and fame do not come by themselves on Instagram, and the best way to build them is through better positioning within the social network, something the Search section can help with.
Optimizing the way in which a person/company works with their publications can help them appear more often in the searches of this platform, which translates into greater knowledge of a business or profile among users.
keywords in names
On Instagram there are two kinds of names within the same account: your ‘real’ name and your ‘username’, which starts with @.
Although the clearest difference between both names is that the second is the way in which another person can label it so that a user can easily find their account, the truth is that in the case of search positioning the difference between them is not great. importance.
The only relevant thing in this case is that when choosing them, both have keywords; that is, terms that answer the question: What are users looking for within Instagram?
So if you have a flower business, ideally your ‘real’ name and ‘username’ should have the word ‘flowers‘ among them. So, for example, a name like ‘Flores Arana’ and ‘@floresarana2022′ can be a good option, and thus appear more frequently among people who search for ‘flowers’ on Instagram.
Hashtags or numerals are also essential in this type of scenario, considering that these are one of the tools that Instagram uses the most to categorize topics within its platform.
Thus, continuing with the example of flowers, it would be best to place hashtags like #flowers or #pinkflowers: although the first will have a greater search width; the second, being more specific, could also work for the post is not lost in a sea of #flowers.
The important thing in this case is do not be inhibited in the number of hashtags that are placed (although ten is a good number), and toggle between broad numerals (with a greater number of results) and some with a higher level of specificity.
It is better to put long or short descriptions
Finally, we must remember the good use of the descriptions (text that accompanies the publication), both in size and in whether or not it is advisable to use emojis in it.
According to a Quintly study, the ideal is the following:
– That the profiles that have between 1000 and 10 thousand followers have descriptions that do not exceed 50 characters
– While the accounts with 1000 followers or less They should have longer texts (300 characters or more). Small accounts must fall in love not only with the image or video, but also with the message they want to show with said content.
Regarding the use of emojis, although the number is volatile (it is perfect to use one or ten in the publications)the only thing certain is that both people and Instagram seem to dislike descriptions that don’t have any ’emoji’ in the middle of the text.
For this reason, the ideal is analyze how to include at least one emoji in the texts; fans and customers will surely appreciate it.
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