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TikTok revives women’s soccer with the Legendarias movement

TikTok revives women's soccer with the Legendarias movement

TikTok made a partnership with UEFA Women's EURO 2022 (Photo: Cocktail Marketing)
TikTok made a partnership with UEFA Women’s EURO 2022 (Photo: Cocktail Marketing)

Recently TikTokthe short video social network, confirmed its partnership with UEFA Women’s EURO 2022just like him hashtag #Legendarywith the objective of promote competition and make it more visible to the public.

“The hashtag #Legendarywhich represents the starting gun of the Spanish celebration of women’s football”, said the platform through a press release.

In Spain, great examples have been seen where the players are managing to surpass themselves, that is why the platform is calling on the community to unite, support, inspire, share and comment on the latest developments in women’s football.

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How to see the achievements of the players from TikTok:

Users can access workouts captured by TikTok Live cameras. “The next may 20 at 7:15 p.m. (GTM+2) you can follow live and exclusively from the FC Barcelona TikTok profile (@fcbarcelona) training prior to the UEFA Women’s Champions League Final so you don’t miss any detail.

(Photo: Screenshot)
(Photo: Screenshot)

In support for women’s football TikTok has launched different campaigns to support sports and expose growth that they are having within the platform. “Has become a meeting place for all sports fans in Europe”.

They previously released the hashtag #womeninsports which already accumulates almost billion views in the social network. Remember that some videos are reuploaded to other social media platforms.

In Spain, to show interest in supporting young athletes, the hashtag was used #PlayLikeGirlsin which players of the stature of Deyna Castellanos (@Queendeyna) either Virginia Torrecilla (@Virginiatr14)who upload authentic, creative and original sports content to their account.

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With that hashtag you can find freestyle profiles like the one from Lia Lewis, which inspires young people to play. The tag has been used thousands of times.

(Photo: Screenshot)
(Photo: Screenshot)

TikTok Official Sponsor of UEFA Women’s EURO 2022

As mentioned above, the short video platform recently announced its global partnership with UEFA Women’s in 2022, becoming sponsor for the second consecutive year.

The platform assured that their objective is to promote this summer’s competition and that users from all over the world can see it equally, assuring that in recent years they have registered an increase in the coverage and participation of women’s sports.

Guy-Laurent Epstein, UEFA Marketing Director, said: “We are delighted to be partnering with TikTok again, this time for the biggest UEFA Women’s EURO in history.

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“With the ever-growing TikTok soccer community with teams, fans, creators and associations, we’re looking forward to showcasing this summer’s premier sporting event with some of the best soccer players in the world through unique, creative and engaging content. It’s an exciting time if you’re a football fan.”

(Photo: Screenshot)
(Photo: Screenshot)

In addition to broadcasting special moments, it will launch themed features like CG effects, hashtag challenges, TikTok Lives and soundsto promote products and services to the community.

In addition, UEFA will give TikTok access to its football documentary resource library for creators to develop their own content that is “highly attractive and innovative”.

It should be noted that following the partnership, UEFA Women’s EURO 2022 launched an official TikTok account ahead of the tournament before inspiring and entertaining fans.

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