The announcement this week of a paid subscription to Instagram gives ideas to one of its main competitors.
TikTok is also interested in this system and is working on a similar feature.
TikTok paid subscriptions
After Instagram, it’s TikTok’s turn. While Meta’s social network announced yesterday that it was testing a paywall system for some American influencers, the Chinese application is testing a similar feature. The Information reports that TikTok is testing a paid membership with its influencers. ” The idea would be to allow creators to charge a subscription for their content “, said a spokesperson to the site. The contours around this subscription are still unclear. The platform already allows its creators to earn money with their content, whether through tips or advertisements.
The Chinese social network could then offer a feature similar to that of its competitor, which allows influencers to make access to some of their paid content, or turn to a solution closer to Twitch, which lets users support their creators. favorites using a paid subscription without anyone being deprived of content. This second option seems more in line with one of the major advantages of TikTok compared to its competitors: its algorithm of recommendations which allows creators to easily reach new users.
The claim by The Information comes just after Instagram said that it was exploring a similar subscription function. Instagram’s subscription service is presently only available to 10 content producers, as previously reported, but Instagram has stated that this number will grow over time. Subscriptions on Instagram might cost anything from $0.99 to $99.99 per month, and producers would be allowed to choose their own price points. Subscribers will get access to exclusive Instagram Stories and Instagram Live, a real-time video feed.
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Source: The Verge