The popularity of TikTok among social networks thanks to its format of videos short and vertical, has caused companies and advertisers that offer products and services to focus their attention on promote his contents within the platform to generate potential new customers. However, not everyone has knowledge to have the right scope that benefits your business.
That’s why the ByteDance app created a space called “TikTok For You” dedicated to Business who wish to use the platform to offer their products to users through the production of creative, original and authentic content within TikTok to reach new audiences with means and tools offered by platform.
According to applicationis section Not only will it benefit large companies, but the ventures could also generate contents relevant and for your audience and other users within the same platform.
section of “TikTok For You” will teach at Business and advertisers who want to use the platform to gain people’s attention using means own of the trends and the tools of edition within the application for better results and to link with the audience suitable for getting older Profits.
One of the lessons that companies interested in taking advantage of the platform is related to the presentation of the information that they want to transmit in the videos or publications that use photographs, such as rhythm, rhyme, and reason, which can create greater rememberability among learners users.
The developer company TikTok He also stated that he is focusing part of his efforts on creating more means for the ones advertisers in the application create experiences and a sense of community not only among their customersbut also with those people who have been part of the scope of the ads of the Business.
A button to viralize videos in the TikTok application
As indicated by Forbes in a recent report, the platform of TikTok has an internal tool also developed by bytedance which allows a video posted to the app to go viral in an accelerated manner as opposed to how it might perform organically and based solely on feedback interaction of users with contents.
“The function of Heating refers to boosting the videos in the feed For you through the intervention of the operation to achieve a certain number of views of video. The total views of hot videos account for a large part of the daily viewsaround 1 or 2%, which can have a significant impact on the main general metrics ”, explains the document to which the media outlet had access. communication.
What is indicated by the publication may mean that, in addition to the recommendations based on the algorithm and the interactions of the usersthe videos that appear in the section For you of the application could have some internal support of the platform to increase their performance and virality.
This situation suggests that the promotion of content has “potentially benefited some influencers Y brandswith which the application it has created economic ties, while with those it has not, it has not been used.
other social media have a similar practice, as instagram Y Youtube. However, they put a label to clarify the situation and that the user understands why certain content is being promoted, as happened with the videos about covid-19.