TikTok has become the main promoter of trends and viral reactions on the internet, there are many influencers who have created accounts on this social network and thus managed to earn even more money, other content creators who started out on the site have gone on to amass millions of followers who are aware of what they upload.
And as for viral content, images generated by artificial intelligence, memes from Shakirareactions of cats to the game of stray and now it is the turn of the so-called aesthetic “OldMoney”.
What does this Old Money mean
Content creators focused on the fashion sector, trends and social behaviors, have been very well received on the vertical video platform and in this way they have made not only their followers speak, but also a lot of users who came to these videos by accident, about a new fad that could be turning into another kind of urban tribe out of the internet.
Is about a large number of young people, especially women who with their way of dressing seek to emulate the aesthetics of people who belong to rich families whose money comes from many generations agoas if they were nobles.
It is not that it is 100% proven that people of this social lineage dress like this, but Internet users have assumed it to be true and now many young people have been uploading videos to the Chinese platform, showing their “outfits” inspired by this theme. Other content creators only seek to explain the origins of this type of clothing and express their point of view on it.
One of them is the content creator for YouTube, “Maquicienta”, who in a recent video assured that she finds this type of clothing very pretty and elegant, but he also suggested that obsessing over this trend can become somewhat classist.
Users who have taken on the task of uploading tiktoks related to this theme, they seek to be inspired by families well known for the economic power they have or had in the past, like the British royal family, the Rothschilds, Rockefeller or Vanderbilt. Who have also been the focus of conspiracy theories, a type of content that is also highly desired by users of the social network.
When it comes to clothing, these influencers and content creators are supposed to They opt to wear garments of a type known as “silent luxury”, that is, the articles do not have logos or references to expensive brands anywhere, “Well, for them, a pair of Balenciaga sneakers or a Gucci bag would be in bad taste.” The predominant colors in these garments are generally white, beige, blue or black, and a must-have accessory is pearls.
The lifestyle that they also seek to convey is sober, away from the hustle and bustle, crowds and fashionable places that thousands of people attend. Thus in their posts you never see images of nightclubs, men with big gold chains or women shaking bottles of champagne, instead you will only see posts from private yachts and country, golf or tennis clubs.
Perhaps the characteristic that those who have joined this lifestyle that is not cheap to maintain most seek to highlight is that they want to be the antithesis of what is known as “New Money”, that is, reggaeton singers, technology entrepreneurs like Elon Musk or celebrities like the Kardashians. People eager to appear in the media and who like to show off their wealth on social networks like cars or logomania clothes.
Nevertheless, both groups of people agree on the same aspect, they seek to demonstrate their status and purchasing power to society through photos and videos on the internet, some will do it from their private yachts and others from a trendy nightclub in Miami.