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TikTok: 94% of users use the platform to study with #LearnWithTikTok

TikTok is not only used to choreograph, sing or take part in viral challenges, it is also used as an educational tool. 94% of platform users say they have learned through this social networkaccording to a Marketing Science study conducted for this company.

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“Educational language is part of TikTok’s DNA,” said the head of Institutional Relations for the platform in Spain, Yasmina Laraudogoitia, during an event held by this organization, as mentioned Europe Press.

The hashtag #AprendeConTiKTok is one of the most used on the platform with more than 15,000 million views worldwide. In addition, 85 percent of its users acknowledge wanting to learn through it.

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The survey also points out that 72 percent of TikTok users use the Internet to discover new skills.

Additionally, 70 percent watched an educational video through to the end. For its part, 54 percent even said they watched the content twice to retain all the details. Added to this is 48 percent who save them in favorites and another 43 percent who share them with the community.

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“You can’t continue teaching like 30 years ago,” said Samuel López, an expert from the University of Valencia, who presented at the event, together with his colleague Paloma Escamilla, the aforementioned study on the use of the platform as an educational tool.

This report highlights that only 3 percent of those surveyed acknowledge having received academic training on digital platforms. A fact that contrasts with the expectations of the labor market made up of companies that usually require a “minimum” B1 level of digital competence, according to Escamilla.

The most popular content creators

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One of the most popular creators of educational content on TikTok is Adrián García, known on the platform as El Físico Barbudo. Communication and outreach technician at the Institute of Interdisciplinary Physics and Complex Systems (IFISC), he is dedicated to teaching Physics-related teachings from his profile, which has more than half a million followers and six million likes.

García explains the three key points that, based on his criteria, differentiate TikTok from other platforms such as Instagram to be used as an informative speaker. On the one hand, its format with a duration that has gone from 60 seconds to 10 minutes over the years.

For another, organic reach that the platform grants to a content creator and, finally, the involvement of TikTok with these promoters. In fact, García reveals that two months after opening his account he was contacted by the social network to start collaborating together.

Bill my faithful teacher also stands out on this platform. The creator behind this profile is Fidel Medina Castillo, an electronic engineer and teacher who lives in Lima, Peru. In his account he shares tips and advice to learn Mathematics easily. It should be noted that his YouTube account is also very popular among students who want to learn arithmetic tables and strategies.

Caroline Franks is also noted for her following on the Speak English Now account. His profile on the social network is supported by 5.9 million likes and more than 369,000 followers.

Franks defends that the brain “learns better when it has a good time”, a reason that justifies its presence on TikTok. In addition, he believes that “good use of screens and platforms” must be made, especially when addressing a minor audience.

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