If any user thought that paying with ApplePay it was easy, after finishing reading this article you will surely be surprised.
Through a publication it was announced MasterCard Biometric Checkout Program, with which a person has to smile at the pay station to approve a purchase. The proposal would be deployed worldwide, although in the press release it indicated that testing would begin first in Brazil.
Therefore, no card or mobile device. You simply have to look for the purchase receipt and smile at the camera to confirm payment in stores.
The future of biometric payments seems to be held by MasterCard
MasterCard says its idea was born because, in many cases, shoppers’ hands are busy as they prepare to pay. The above clearly means that the payment process is not completely efficient. Not only for customers, but also for stores.
“No need to reach for your phone or wallet when your hand is full: the next generation of direct payments will only require a quick smile or wave of your hand.” explains the company and adds the following:
“Once registered, there is no need to slow down the checkout line searching through pockets or purses. Consumers can simply check the bill and smile at a camera or wave their hand over a reader to pay. The new one technology ensures a fast and secure payment experience, while allowing consumers to choose how they want to pay.
For merchants, the benefits are also considerable, from faster transaction times and shorter queues to better hygiene and security. The payment system can be integrated with loyalty programs and personalized recommendations to help consumers find products that may interest them based on their previous purchases.”
Alternatively, to register for the project, you simply have to download the app on a smartphone or go to an authorized store of the Mastercard biometric payment program and register.
The new feature will soon expand to other countries
The initial pilot test will debut in Sao Paulo, Brazil. Initially, only five stores in the city will feature the company’s new biometric payment functionality.
This could of course be a technology quite similar to what has been seen with Apple Pay and its Face ID. However, this time no device or card will be needed. Just by showing the smile, payments will be authorized quickly, another step in the automation of purchases.
Since the start of the pandemic, many companies and businesses have decided to innovate their payment methods. In fact, In Japan there are already holographic payment screens, a method that allows shoppers to process purchases without having to touch physical buttons or screens that could become a source of infection.