Considered one of the most “intimate” digital formats, podcasts have gained fame and have positioned themselves among the taste of the Argentine public as a result of the arrival of streaming platforms in the new millennium, such as Spotify.
Their boom was significant since the coronavirus pandemic in 2020, which forced most people to remain in confinement, who in turn began to experiment with different formats and channels to be informed and entertained.
Podcasts are audio products that are available through files or streaming platforms and one of their great advantages is that the user can listen to them whenever they want and as many times as they want.
However, the podcast is not something new, rather it is a product that enjoyed wide popularity at the beginning of the 21st century, but then he was relegated by the arrival of compact discs, ipods, among others.
However, its easy access, the wide genres and its diverse narratives have facilitated its new heyday and many companies have begun to bet on them again to reach more users.
Currently this type of productions have been well received in Argentina and proof of this are these 10 podcasts that are on everyone’s lips.
Migue Granados was always interested in disturbing, fighting and investigating to get a little further. In each episode, Migue interviews hand in hand, in an intimate and sincere conversation, different personalities with unique life stories. A single premise: ask and discuss until the last vertebra; take off our masks to talk about what really happens to us. Life has a raw part… And Migue doesn’t leave it aside. La Cruda, an original Spotify podcast.
two. Hidden number
Sofia, a young science fiction writer, is on her way to the most important meeting of her life. She must sign a million dollar contract for her latest novel. But a mysterious call will cast doubt on all her plans. Getting to the meeting will not be easy. Survive neither.
3. Nobody Says Nothing Podcast
#Nobody Says Nothing with Nico Occhiato, Flor Jazmín Peña, Nati Jota and Nacho Elizalde. Now we also accompany you in podcast format. Listen to us live from YouTube, Monday to Friday from 10 a.m. to 1 p.m.
Four. Phoenix Seminary – Brian Tracy
Phoenix Seminar by Brian Tracy. Complete modules in Spanish.
5. Naked Psychology | @psi.mammoliti
In this podcast we talk about emotions. Of your internal mechanisms: Why do you do what you do? Why can’t you express certain emotions and others? Why do you feel bad sometimes? Why are there things that anguish you, that generate fear, nostalgia, or that give you pleasure? How to regulate your emotions to feel balanced? Emotional management is the KEY to living a meaningful life. And it’s up to you to learn it! The gateway to this process? Naked Psychology. From the hand of Clinical Psychologist Marina Mammoliti. www.psimammoliti.com
6. Before anyone
#BeforeNobody with Diego Leuco, Cande Molfese, Trinche and Mica Vazquez. Also listen to us live on YouTube and Twitch from Monday to Friday from 8 a.m. to 10 a.m.
7. Looking for love stories
Love goes through us, invades us, fills us and transforms us. We all have a love story, of the accelerated beating of the heart that worries us and sometimes makes us a little silly. In this very homemade podcast you will find the stories of many brave people who were encouraged to share them in different places in Buenos Aires: squares, streets, bars and even some who send them from their own homes. Wanted Love Stories, I hope yours. atte: @hanniamolinari If we don’t meet in person and you want to send your story, you are invited to do so! [email protected]
8. Friends x Whatsapp
Martín Cirio and Lucas Mussu are two friends who have been friends since 2015 via WhatsApp. Martin currently lives in Buenos Aires and Mussu in Barcelona. Although they have known each other for a long time, they have only met in person less than 10 times in their lives. They talk every day and their WhatsApp chats/audios, with an average duration of 20 minutes per audio, include all kinds of topics. Each week you will be able to listen to some of their conversations.
9. Unwanted mail
Did you ever find those letters that you sent each other with your first love and read them again? Have you ever checked those emails you wrote to your partner from 10 years ago? Malena Guinzburg and Connie Ballarini are going to be encouraged to read all those letters, emails and notes that they sent or that they didn’t dare to send. Letters of love and heartbreak that were forgotten and that Male and Connie bring back to transform all that nostalgia into lots of laughs. Spam, a Spotify Original Podcast.
10. you are rich
*Some titles may not have a description because the platform does not provide it.
what are podcasts
A podcast is an audio product that has a defined periodicity and can be made up of several episodes, although it has its origins in the radio, today those who like this format can find it on internet pages or streaming platforms such as Spotify.
Although podcasts began as a discussion between several participants on a particular topic, over time the ways of doing them have been diversifying and now it can be a person speaking or a group, likewise, they are not only used as a space to exchange points of view, but also encompass genres of interview like the podcast #AtCasaDeMara where he asks questions to various characters such as edy smoleither fictionas it happens with the suspense story of the chilean podcast case 63or deal with science, politics, journalism, welfare, among others.
The word “podcast” was first used on February 12, 2004 by journalist Ben Hammersley from Guardian in an article in which he talked about how economically viable it was to make an online radio program and access them whenever users want.
Although there are various debates about when the first podcast in history emerged, there are several experts who have pointed out that the idea was clear since the creation of the podcast. Thomas Alva Edison’s phonograph in 1870when the intellectuals of the time such as Philip Hubert, Octave Uzanne or Edward Bellamy predicted that people would end up “reading with their eyes closed” books, newspapers and magazines and even mothers would stop snoring telling stories to children before going to sleep.
Spotify in Argentina
It was on September 25, 2013 when the streaming music platform arrived in Argentina, being the second country in Latin America only behind Mexico. His arrival in this South American country was only two years after the arrival of Apple’s iTunes.
Created in 2006, the company of Swedish origin initially offered a musical catalog of 20 million songs; currently has a catalog of songs from more than seven million artists who are affiliated.
Currently the platform is present in 187 territories around the world and in recent years it has been gaining greater presence throughout the world.
Today the streaming platform has agreements with Universal Music, Sony Music, EMI Music, Hollywood Records, Interscope Records, Warner Music, among others. This has allowed us to currently reach more than 433 million users according to the latest data revealed by the company itself.
Compared to its competitors, who have chosen to pay based on physical sales or downloads, Spotify has followed a model in which it has chosen to pay the artists in its catalog at a fixed price per song or album sold and number of plays.
Additionally, 70% of their total revenue goes to copyright holders, mostly record labels, who then pay artists based on their individual contracts.
It should be noted that currently anyone can enjoy the free Spotify service, as long as you are willing to put up with ads and with restrictions such as not being able to skip some songs. either there is various plans that can be adjusted to your needs and your pocket.
Podcast vs Audiobooks
The coronavirus pandemic not only benefited podcasts by increasing their number of users, but also audiobooks also added more consumers on various platforms, including Spotify, as it is estimated that they can leave annual profits of up to 70 billion dollars.
The streaming platform, where audiobooks have been growing by 20%has turned to book narration with the voices of Hollywood celebrities.
Its rise could also be due to criticism of the ease with which the platform has allowed podcasters to speak, falling into errors of misinformation in the midst of a pandemic, as was the case with Joe Roganwhich also caused the company to lose up to 2.1 million dollars.