Luis Enrique made the decision to broadcast twitch during every day in Qatar World Cup 2022while directing the selection of Spain, which is one of the favorites of the tournament. The result has been a success, with numbers on a par with the great streamers of the platform.
The coach’s style allows him to get closer to the fans, who ask him questions during his live sessions and he naturally answers to talk about issues outside of football and away from the forced analysis that must be submitted to the media at press conferences .
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The success of Luis Enrique
Until last Friday, November 24, the coach had done five live shows in twitcheach of approximately one hour, which is a short time by platform standards, but which has been necessary to achieve important statistics.
for now Luis Enrique accumulates 617,000 followers on the application, totaling 537,000 hours of content played in five videos and reaching a peak of 152,078 simultaneous viewers.
The average number of users who are watching it is over 84,000, which is the most important average to define the most viewed streamers.
With these numbers, the coach is already a figure on the platform, surpassing other stars such as AuronPlay, Rubius and Elspreenwhich are among the most prominent in Spanish, and being very close to the numbers of I was going.
In the ranking of the streamers with the best viewer average, Luis Enrique ranks in eighth place. An important achievement considering the small number of broadcasts it has made and how difficult it is to grow on this platform.
In addition, he is the streamer who has gained the most followers in the last 30 days with a total of 513,000 followers recently added to his channel, which is personal and does not belong to the Soccer Federation of Spain.
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Why the success of Luis Enrique
twitch It is a platform that highly prizes authenticity, because that is what viewers are looking for: a person who shows what they are and allows them to create a dynamic chat. This is the philosophy of the Spanish coach.
The coach took advantage of the good moment that this type of content is experiencing and the controversy that his way of being represents in his country, which has caused discord due to his way of training the team.
From there different conversations have emerged with questions addressed to the team and the players, but also to his philosophy of life such as his habit of eating half a dozen eggs for dinner or his opinion on the myth of sexual abstinence in footballers.
All this puts the coach in a much closer relationship with the fans, changes the way in which the coaches communicate and generates another conversation, which for Ibai is a benefit for the team.
“If Spain wins the world it will be thanks twitch. (The direct ones) are generating a union within the group and the players are receiving affection, which if it were not for Twitch they would not have it, “said the Spanish streamer.
An overview that shows how the football environment has found a place on these platforms to show another side of the sport, like what has happened with Kun Aguero, James Rodriguez and his own Ibai in the presentation of Messi in psg.