For several years it has been on the table of the industry of the technology the idea of in Twitterthere are automated accounts of any subject. These accounts would be bots that constantly deliver information or opinions or people who want to remain anonymous but do not leave the platform.
In fact, the same Elon Musk A few days ago he put the issue on the table when he wrote through his Twitter account that Twitter shopping was temporarily suspended until the number of fake and spam accounts in said account is not confirmed. social network.
Taking this panorama into account, now, the CEO of Twitter, Parag Agrawal, recognized that there are spam and fake accounts on the platform and explained details in a thread from his personal account.
Agrawal said that the team updates its systems and rules “constantly” to help eliminate as much spam as possible, without accidentally suspending real people or adding fiction to the user experience.
Twitter has said that fake or spam accounts accounted for less than 5% of its monetizable daily active users in the last quarter. In this regard, Agrawal said that the estimate is based on “multiple human reviews (in replication) of thousands of accounts, which are randomly sampled, consistently over time, from accounts that we count as mDAUS.”
The company’s human review process is based on its standards that define spam and platform manipulation. uses public and private data, such as IP address and geolocation, to make a determination on each account, he said.
“There are a LOT of details that are very important below this high-level description,” Agrawal said in a tweet. “We shared an overview of the estimation process with Elon a week ago and look forward to continuing the conversation with him and all of you.”
In the report that Twitter had published and that was shared by Parag had also explained that: “there are many commercial services that claim to offer information about bots and their activity online and often their focus is entirely on Twitter because of the free data we provide through our public APIs. Unfortunately, this research is rarely peer-reviewed and often does not stand up to scrutiny, further confusing the public’s understanding of what is really going on.”
Musk responded to Agrawal’s tweets with a smiling stool emoji. He later added: “So how do advertisers know what they are getting for their money? This is critical to the financial health of Twitter.”
Elon Musk has paused the purchase of Twitter due to an excess of fake accounts on the platform
“The Twitter deal is temporarily suspended pending details supporting the estimate that fake and spam accounts account for less than 5 percent of users,” Musk wrote in a message posted on the same social network that you claim to be the owner of.
The tweet, posted at 5:44 a.m. New York time 3 days ago, generated more than 10 thousand comments and was shared more than 16 thousand times. As soon as the news was known, Twitter shares plummeted about 20%, to around USD $ 36.5, before the opening of Wall Street.
But just over two hours later, at 7:50 a.m. (New York time), the businessman wrote another brief tweet in which he simply stated: “Still committed to the acquisition.” After the new message, the shares of the platform in electronic operations prior to the opening of Wall Street recovered part of the lost ground, but at 8:20 a.m. local time they continued to fall more than 11 percent.