Considered one of the most “intimate” digital formats, podcasts have gained fame and have positioned themselves among the taste of the Argentine public as a result of the arrival of streaming platforms in the new millennium, such as Spotify.
Their boom was significant since the coronavirus pandemic in 2020, which forced most people to remain in confinement, who in turn began to experiment with different formats and channels to be informed and entertained.
Podcasts are audio products that are available through files or streaming platforms and one of their great advantages is that the user can listen to them whenever they want and as many times as they want.
However, the podcast is not something new, rather it is a product that enjoyed wide popularity at the beginning of the 21st century, but then he was relegated by the arrival of compact discs, ipods, among others.
However, its easy access, the wide genres and its diverse narratives have facilitated its new heyday and many companies have begun to bet on them again to reach more users.
Currently this type of productions have been well received in Argentina and proof of this are these 10 podcasts that are on everyone’s lips.
Migue Granados was always interested in disturbing, fighting and investigating to get a little further. In each episode, Migue interviews hand in hand, in an intimate and sincere conversation, different personalities with unique life stories. A single premise: ask and discuss until the last vertebra; take off our masks to talk about what really happens to us. Life has a raw part… And Migue doesn’t leave it aside. La Cruda, an original Spotify podcast.
two. this matters to me
This Matters to Me is a documentary and confidential podcast. It is a personal story that allows introspective access to Dignity’s own life. She delves into the affective, social and imaginative world, delving into the most intimate thoughts, beliefs and feelings. Simultaneously, she becomes author, narrator and main character. Life is a journey and each journey is different. Dignity went out without a map, in search of a meaning. The road was long and she had to choose her own adventure. A Spotify Original Podcast.
3. Naked Psychology | @psi.mammoliti
In this podcast we talk about emotions. Of your internal mechanisms: Why do you do what you do? Why can’t you express certain emotions and others? Why do you feel bad sometimes? Why are there things that anguish you, that generate fear, nostalgia, or that give you pleasure? How to regulate your emotions to feel balanced? Emotional management is the KEY to living a meaningful life. And it’s up to you to learn it! The gateway to this process? Naked Psychology. From the hand of Clinical Psychologist Marina Mammoliti. www.psimammoliti.com
Four. think again
The human brain is the most powerful machine that has been created in the history of mankind. Neuroscientist Facundo Manes invites you to discover the secrets of that wonder we call the mind. Today, more than ever, is the time to think again. Only on Spotify.
5. Nobody Says Nothing Podcast
#Nobody Says Nothing with Nico Occhiato, Flor Jazmín Peña, Nati Jota and Nacho Elizalde. Now we also accompany you in podcast format. Listen to us live from YouTube, Monday to Friday from 10 a.m. to 1 p.m.
6. Phoenix Seminary – Brian Tracy
Phoenix Seminar by Brian Tracy. Complete modules in Spanish.
7. Podcast Story
Podcast aimed at disseminating the main events and processes in the History of Humanity, suitable for all audiences. Dictated by the Professor and Graduate in History Lucas S. Botta. From Córdoba, Argentina, to the whole world.
8. Before anyone
#BeforeNobody with Diego Leuco, Cande Molfese, Trinche and Mica Vazquez. Also listen to us live on YouTube and Twitch from Monday to Friday from 8 a.m. to 10 a.m.
9. Unwanted mail
Did you ever find those letters that you sent each other with your first love and read them again? Have you ever checked those emails you wrote to your partner from 10 years ago? Malena Guinzburg and Connie Ballarini are going to be encouraged to read all those letters, emails and notes that they sent or that they didn’t dare to send. Letters of love and heartbreak that were forgotten and that Male and Connie bring back to transform all that nostalgia into lots of laughs. Spam, a Spotify Original Podcast.
A space for dialogue for the feminine. #Conchapodcast is an independent and self-managed podcast by @oujima @ladalia and @laupassa
*Some titles may not have a description because the platform does not provide it.
what are podcasts
A podcast is an audio product that has a defined periodicity and can be made up of several episodes, although it has its origins in the radio, today those who like this format can find it on internet pages or streaming platforms such as Spotify.
Although podcasts began as a discussion between several participants on a specific topic, over time the ways of doing them have been diversifying and now it can be a person speaking or a group, likewise, they are not only used as a space to exchange points of view, but also encompass genres of interview like the podcast #AtCasaDeMara where he asks questions to various characters such as edy smoleither fictionas it happens with the suspense story of the chilean podcast Case 63or deal with science, politics, journalism, welfare, among others.
The word “podcast” was first used on February 12, 2004 by journalist Ben Hammersley from Guardian in an article in which he talked about how economically viable it was to make an online radio program and access them whenever users want.
Although there are various debates about when the first podcast in history emerged, there are several experts who have pointed out that the idea was clear since the creation of the podcast. Thomas Alva Edison’s phonograph in 1870when the intellectuals of the time such as Philip Hubert, Octave Uzanne or Edward Bellamy predicted that people would end up “reading with their eyes closed” books, newspapers and magazines and even mothers would stop snoring telling stories to children before going to sleep.
Spotify in Argentina
It was on September 25, 2013 when the streaming music platform arrived in Argentina, being the second country in Latin America only behind Mexico. His arrival in this South American country was only two years after the arrival of Apple’s iTunes.
Created in 2006, the company of Swedish origin initially offered a musical catalog of 20 million songs; currently has a catalog of songs from more than seven million artists who are affiliated.
Currently the platform is present in 187 territories around the world and in recent years it has been gaining greater presence throughout the world.
Today the streaming platform has agreements with Universal Music, Sony Music, EMI Music, Hollywood Records, Interscope Records, Warner Music, among others. This has allowed us to currently reach more than 433 million users according to the latest data revealed by the company itself.
Compared to its competitors, who have chosen to pay based on physical sales or downloads, Spotify has followed a model in which it has chosen to pay the artists in its catalog at a fixed price per song or album sold and number of plays.
Additionally, 70% of their total revenue goes to copyright holders, mostly record labels, who then pay artists based on their individual contracts.
It should be noted that currently anyone can enjoy the free Spotify service, as long as you are willing to put up with ads and with restrictions such as not being able to skip some songs. either there is various plans that can be adjusted to your needs and your pocket.
📷 Spotify and Apple seek to lead the music streaming and podcast market. (Illustration: Anayeli Tapia)
The coronavirus pandemic not only benefited podcasts by increasing their number of users, but also audiobooks also added more consumers on various platforms, including Spotify, as it is estimated that they can leave annual profits of up to 70 billion dollars.
The streaming platform, where audiobooks have been growing by 20%has turned to book narration with the voices of Hollywood celebrities.
Its rise could also be due to criticism of the ease with which the platform has allowed podcasters to speak, falling into errors of misinformation in the midst of a pandemic, as was the case with Joe Roganwhich also caused the company to lose up to 2.1 million dollars.