The arrival of the World Cup Qatar 2022 puts the content creators of Youtube on a challenge: generate video proposals that attract a larger audience using strategies that take advantage of the tools of the video platform. The footballas the most searched sport in Google Y Youtubethey will have the opportunity to captivate users even off the pitch.
As a video hosting and distribution website, Youtube houses an entire ecosystem dedicated to sport every four years tells stories, collects data, generates summaries and brings the experience of the competition to millions of people around the world.
That is why, after having analyzed the offer of the content creatorsthe platform presented a set of four production strategies for videos to generate more interaction with hearings.
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The moment of amateur broadcasters
The football is lived with passion among the users of Youtube and, as in any sport, the figure of the narrator becomes important. However, because the platform does not distinguish between professionals and those who contribute different voices from their spontaneity and charisma, the image of the amateur narrator becomes relevant.
Cases like that of Ibai, who despite being a commentator on eSports as League of Legends, he had the opportunity to narrate the Copa América 2021 final match between Brazil and Argentina for his audience in Spain. This is a way of representing the storytelling trend through different voices within the sport.
In this sense, according to the statistics of Youtube, currently 47% of Colombian fans agree that they have learned about soccer within the platform. Furthermore, 71% of people in Brazil and 50% of users in Argentina agree that Youtube It is an ideal place to watch football narrations with humor.
The power of emotions in sport
Youtube It is not only a place where compilations of the best moments of the matches of footballbut has the possibility of exposing the deepest emotions of the followers of the teams. The reactions from fans to meetups is one of the ways this happens.
In addition to entertaining, Youtube indicates that football and the emotions that surround the matches of the teams, whether they are local or National teamsgenerate an increase in concentration and can have a positive impact on the mood of sports fans. The platform indicates that the 62% of people in Colombia say that soccer is one of the best antidepressants that exist.
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Inclusion of women’s football
The inclusion of women in the sphere of sports is an ideal strategy to be able to captivate an increasingly wide audience that seeks to interact with content specifically aimed at that market.
According to data from YouTube, the 66% of users in Peru indicate that the platform is contributing positively to the visibility of women’s football. Also, in Chili72% of people agree that women’s football should receive the same support than the masculine.
An example of this is that, for example, only in the women’s soccer world cup of 2019, a total of 993 million viewers were recorded and 482 million watched it from YouTube. In addition, the platform reached an agreement with UEFA and the platform DAZN to broadcast the matches live The league female, the tournament Spain.
The human side of athletes
YouTube makes no distinction between the content of creators smaller and those that are produced by professional soccer players, since both are users of the platform equally. This idea generates that athletes can expose part of their personal life in the website and therefore be humanized.
Cinnamon Anglethe soccer player Chivas de Guadalajara, a team from the Mexican first division, has a YouTube channel in which he shows his followers some aspects of his private life and already has more than 250,000 subscribers.
Finally, the 67% of people in Brazil indicate that they like to watch videos of Youtube in which the players show details of their Personal life off the field of play.