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Tech brands are the favorites of Generation Z

A study reveals the favorability that adults have over technology companies.

The Generation Z has a particularity and that is that they grew up in the midst of the strong digital transformation of the 2000s, that is why today when they are adults, they coexist very easily in that environment, which is why there is a great appreciation for technology brands .

An investigation done by Morning Consult Brand Intelligence, a market data consultancy, took 16,000 adults to survey them between May and August of this year with the aim of knowing the brand favorability of those born between the 1990s and the first decade of the 2000s.

The results left Youtube as the best rated of all with 86% favorability, followed by Google with 84% and Netflix with 82%, showing that technology companies have a strong relationship with this type of people, since many saw them born to become industry giants today.

Among the top 20 of the study carried out in USA there are also other brands outside the digital realm like M&M’s, Walmart, Target, Doritos, KitKat and Oreos.

And when dividing by gender, these five prevail in men: YouTube, Gatorade, PlayStation, Google and Walmartwhile in women: YouTube, Google, Netflix, Target, and M&Ms.

A study showed that tech brands are highly favored among today's adults.
A study showed that tech brands are highly favored among today’s adults.

The technology inside the heart of Gen Z

In the investigation they decided to compare these data of the adult generation that today is between 19 and 30 years of age with that of older people.

in that scenario TikTok It allowed us to better see the age difference because generation Z valued it well (69%), while the older ones only 39%. Also, there was a very similar range with other platforms like Discord, Snapchat and Instagram.

Going by that social media thread, the Chinese short video app proved to be very popular among women with a rating of 77%, compared to 58% among men. They followed Snapchat, Instagram and Facebook in the female group. And the most popular network on the male side is Twitter.

All these data were sought with the aim of understanding this generation much better, since due to their age and their moment in the labor market, they are a fundamental part of the brands in their commercial deployments.

A study showed that tech brands are highly favored among today's adults.
A study showed that tech brands are highly favored among today’s adults.

Gen Z’s Favorite Jobs

For Generation Z, the job with the highest average qualification was that of corporate recruiter, according to the article.

“That work for that generation had an average rating of 4.79. In turn, two different leadership positions earned the highest average ratings for Gen Xers and boomers: CEO and president,” respectively.

According to the report, Gen Z workers are most satisfied in jobs that give them the opportunity to shape company culture and make a social impact.”

In fact, company culture has been important during the great crisis of the pandemic, as “some people quit due to the toxic culture of the workplace.” And in general, Generation Z in particular has participated in the great crisis by changing jobs.

“In general, Gen Z are more satisfied working in mostly creative, non-technical roles.; with only two of the top 10 top-rated jobs for Gen Z employees in tech, compared to five for non-Gen Z workers,” he wrote. Richard JohnsonAssociate Economist at Glassdoor and author of the report.

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