Spotifythe music service in streaming most famous, has reached a agreement with FC Barcelona to be partners. From now on, the men’s and women’s team player jerseys will have the symbol of the Swedish company.
Through a statement, it was reported that Spotify will be the Senior Club Member and Official Audio Streaming Partner. The new uniforms will be seen on the field starting at 2022/23 season and for the next four seasons. Spotify will also sponsor the training shirts from the 2022/23 season for the next three seasons.
In addition, in honor of this collaboration, for the first time in the Club’s history, the Stadium will be renamed Spotify Camp Nou. The indefinite property rights begin in July of this year, meanwhile a remodeling will be done, as part of the “Espai Barça” project that will transform the facilities and the surroundings of Club Barça.
“The vision of the association is to create a new platform to help artists interact with the global community of Barcelona fans,” Spotify said.
Both companies indicated that they will work hand in hand so that the shirt “becomes a space that can celebrate artists from all over the world”, in addition to creating new opportunities.
The agreement was signed on March 15 and approved by the Board of Directors of FC Barcelona, however, it is subject to ratification by the Members’ Assembly that will take place on April 3.
“What’s more, FC Barcelona and Spotify they will work to use the promotional surfaces in the Club’s stadium to present and amplify the artists’ work to the Blaugrana’s global television audience. With the development of Espai Barça, Spotify joins the club in the next chapter of its history”.
The collaboration of the streaming service is part of the objective of the FC to seek partners that share its same values and philosophy, while maintaining its status as a world leader.
According to the representatives of both brands, this union makes them feel proud and happy, since they mean new opportunities for them and their followerswhile retaining its innovative character.
“This alliance will allow us to continue bringing the Club closer to its fans and make them feel, even more, part of the Barça family through unique experiences, combining two activities such as entertainment and football, which will allow us to connect with new audiences of everyone,” he said in the letter. Joan Laporta, president of FC Barcelona.
For its part, Alex Norström, Freemium Business Director, Spotifynoted that they are excited to support artists who can connect with thousands of fans, so they will continue to use their marketing efforts.
“The Spotify’s mission is to unlock the potential of human creativity by supporting artists for them to make a living from their art and connecting with fans. We believe this partnership creates many opportunities to fulfill this mission in unique, imaginative and impactful ways.”
In accordance with EFE, Sources close to the negotiation said that the agreement is for 70 million euros per year for four years, counting the variables for sports performance.
With the agreement, from July 1, 2022 Spotify will succeed Rakuten as the main sponsor of Club Barça.