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Snapchat will let users try on clothes in Augmented Reality before buying

Snapchat will let users try on clothes in Augmented Reality before buying

The social media They are not only a space to share ideas, make friends, keep in touch with people nearby and find entertainment, but a place to shop. The future continues to evolve to make life easier, because now it will be possible trying on clothes and accessories with Augmented Reality (AR).

Snapchat announced on Thursday during the Annual Creators Summit what are they expanding its Augmented Reality functions so that users can use their cell phone cameras to virtually try on clothes, glasses, sneakers, among other products before buying them.

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Is named dress-up the test center that will be inside the application so that in the future it will be used as a kind of mall where netizens will be able to find garments from different brands, try how they look, and if they like to buy them.

In accordance with TheVerge, the company said the function It is not intended to be a catalog of shopping things as ecommerce pages like Amazon could be.but in being an interactive, fun and entertaining option.

“It’s not just a product feed shopping tab,” he said in an interview for TheVerge Carolina Navas, director of augmented reality strategy and product marketing at Snapchat.

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He assured that he is also thinking about the area of ​​fashion that has to do with self-exposure, where people want to be looked at for their style, so By trying on clothes with AR, you can ask your friends for advice on your look while having fun together.

And it is that the center of Dress Up allows try on an item but also take a photo of how the garment looks so you can share it and ask friends for their opinion. On the other hand, the function will have content from creators, fashion tips and brand ideas that will be adapted to the user’s tastes and location.

With the help of the algorithms, the garments will be adapted to the tastes of the user, who will be able to make the purchase with just a couple of taps on the platform.

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With the AR tester, it will be possible to solve the doubts that people might have about buying a t-shirt or blouse on the Internet for fear of how they will look, in addition, in the future, large objects such as furniture could be found so that users can dimension if they fit in your house.

Snapchat pointed out that the option to try on clothes in AR is increasing, Well, its measurements say that more than 250 million users have used AR lenses for this modality and that more than 5 billion times virtual garments have been tried on. In addition, there is a higher percentage of the sale being made in this way than through a normal advertisement. Thus, the challenge for Snapchat is to grow its clothing catalog to cover a greater number of experiences to its users through AR.

Meanwhile, he also announced a new technology called Snap AR Image Processing, which uses machine learning to take photos of products and turn them into 3D models. This technology would come from Forma, a company virtual-try-on (virtually try on) garments.

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All users need to do is take a full-body selfie for the program to scan them and put the garment on.

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