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Smartphone sales plummet, but Apple and Samsung still on top

Smartphone shipments around the world are collapsing. This is explained by the company Canalys in a study published this week on smartphone shipments during the first quarter of 2022.

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According to data collected by the firm, these shipments have fallen by 11% year-on-year, therefore compared to the same period in 2021. According to Nicole Peng, vice-president of mobility at Canalys, the global market has been held back by a unstable business environment.

Pandemic, war, confinements in China, inflation

This one cites in particular the pandemic. Indeed, in the first quarter, we saw an increase in COVID-19 cases in many countries, due to the Omicron variant, even if the number of hospitalizations was lower. In addition, smartphone makers are also facing uncertainty due to the war in Ukraine, lockdowns in China due to its zero-COVID policy, and the threat of inflation. And to all this is added a seasonal drop in demand.

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“Suppliers must equip themselves to react quickly to emerging opportunities and risks while remaining focused on their long-term strategic plans”recommends the analyst. “The good news is that painful component shortages may improve sooner than expected, which will certainly help ease cost pressures”

Apple and Samsung have seen their shares increase

But despite this unreassuring climate, Samsung and Apple, number 1 and number 2 respectively in the first quarter, are doing well. Indeed, Samsung’s market share fell from 22% in the first quarter of 2021 to 24% in the first quarter of 2022. Apple’s share has increased from 15% to 18%.

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“As the iPhone 13 series continues to capture consumer demand, the new iPhone SE launched in March is becoming an important midrange volume driver for Apple. At a similar price to its predecessor, it offers an improved chipset and improved battery performance and adds the 5G connectivity that carrier channels demand. At the same time, Samsung has ramped up production of its popular A-series to compete aggressively in the mid-to-low-end segment while refreshing its 2022 portfolio, including its flagship Galaxy S22 series”, explains Sanyam Chaurasia, analyst at Canalys. For their part, Chinese suppliers are still suffering from supply constraints for the entry-level segment.

According to Canalys, Xiaomi’s Redmi Notes sold very well. And this has allowed this manufacturer to remain in third place in the world market. Nevertheless, its market share fell from 14% to 13%. Oppo also shows a slight decline, from 11% to 10% market share. As for Vivo, it sees its share drop from 10% to 8%.

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