– Give yourself permission to make mistakes but let that mistake be quick and not costly. For this it is also essential to base ourselves on what the big brands are already doing and take them as references.
– Implement actions that allow being relevant in both worlds because It should not be forgotten that the human body is still present in reality.
– Understand if the target audience is in the metaverse; if this is not the case, it is not worth investing there.
In addition, the experts explain their predictions about what will happen to the four great canals of communication that exist today:
The algorithm will allow brands to generate valuable content from gaming. They will be able to do SEO immediately.
The CEM is going to become one of the tools with the greatest reach as it is more assertive than ever, the social media can be converted into real spaces where a conversation is generated on the topic that the brand wants.
2. Traditional Press
The media and journalists are going to have their own avatars and the Internet user will be able to request an analysis of the situation and compare it with other sources.
3. Influencer Marketing
Every ‘influencer‘ you will have your space and even his own world where his followers can live the experience of meeting him in person, talking to him or her, knowing their likes and dislikes.
With this new connectivity, an artist or brand can make a worldwide release within the metaverse. with the possibility of moving around the different cities and cocktails are going to become multicultural.