Android

Rappi announces new partnership to expand gift card market

After launching e-bike service and new travel packages, Rappi entered into an agreement with Blackhawk Network Brasil to expand its share of the gift card market.

The partnership includes taking gift cards from the shopping application to the group’s partner stores. At this first moment, the Carrefour website and the apps from Banco do Brasil, Inter and BanQi already sell the product.

“According to a survey we did in 2021, 88% of Europeians would like to receive gift cards as a gift. The gift card is an important tool for customer acquisition, because we have a strong and diversified distribution network, including: digital banks, retailers and marketplaces, allowing us to get closer to the consumer at different times of the day, from the from the moment the consumer accesses their bank’s app until the visit to a partner retailer’s e-commerce. This creates a showcase for the brand and generates new opportunities for consumers to purchase gift cards or use them as a gift to someone.”

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Fabiola Nogueira

Director of Business Development at Blackhawk Network Europe

Image: Disclosure

Rappi cards provide credits for use in the application, with values ​​ranging from R$30 to R$200, as well as being found in the form of subscription to Rappi Prime plans. The Basic costs BRL 19.90, while the Plus is found for BRL 34.90.

The most sophisticated package, in addition to free shipping also found in the simplest modality, also delivers HBO Max and YouTube Premium subscriptions at no additional cost, as well as other exclusive discounts.

“We are delighted to partner with Blackhawk, a leader in gift card sales. With just a gift card, users can use Rappi to order at restaurants, supermarkets, pharmacies, pet products, shopping malls and travel, in addition to being able to purchase Rappi Prime Plus, which entitles them to unlimited free shipping, HBO MAX , Youtube Premium and exclusive discounts in the app.”

João Bastos

Rappi’s Head of Partners

Rappi can be downloaded directly from the official stores for Android and iOS. Download links are available on the card located below the text.

Are you a consumer of Rappi gift cards or another service? Tell us your experience!

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