Pixel Fold cancelled? Samsung’s dominance kills Google’s plan for folding smartphones

Samsung’s quick start on smartphones with a foldable display now apparently ensures that Google has pulled the emergency brake around its Google “Pixel Fold”. Due to concerns about the competitiveness of its model, Google is said to have stopped the project.

As the analysts at Display Supply Chain Consultants (DSCC) headed by Ross Young report, Google has apparently put its plans on hold to launch its first smartphone with a foldable display in 2021 or early 2022. One relies on the information of people who work in the supply chain, i.e. work for companies that serve as suppliers for Google.

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The introduction of the Pixel Fold is not expected in the further course of 2021 or in the first half of 2022. Although the device has been developed well, Google recently decided against the launch. The reason for this is apparently the strong dominance of Samsung, as the Korean manufacturer has successfully occupied the still relatively small market for smartphones with foldable displays with its third generation of devices.

For the time being, Samsung is probably unassailable

Samsung can lure with its in-house production of displays for the Galaxy Z series and the production of relatively large numbers at attractive prices, so that, for example, the Galaxy Z Flip3 with a starting price of 999 US dollars is no more expensive than in the USA a current high-end smartphone with a normal form factor in “bar type” style.

Google, on the other hand, could not achieve such low costs for the Pixel Fold, so that the device would most likely be significantly more expensive than the Samsung products. In addition, there would have been compromises in terms of hardware equipment, especially in the area of ​​the cameras. This is especially true in comparison to the new Pixel 6 models because the Pixel Fold should also have a Sony IMX363 camera sensor. Google had used the same chip since the Pixel 3, but recently replaced it with much more powerful hardware.

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Even with the display, Google allegedly could not have offered the same advanced hardware that is now used in the Samsung Galaxy Z Fold 3. The Pixel Fold is supposed to have a panel of the same size with a maximum refresh rate of 120 Hertz based on LTPO, but it lacks the under-screen camera as well as the latest technology used by Samsung for improved color display using “Color on Capsulation”.

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